SPOTLIGHT

  • Black Millennials Bridge the Digital Divide

    Technological advances and the deluge of smartphones in the marketplace has all but erased the once-much-talked-about "digital divide" between African-Americans and mainstream America. Black millennials have embraced new technologies and over-index on a variety of platforms. This savvy segment of uber wired Millennials are more connected than any generation before them. Harnessing the power of today’s tech, Black millennials are the digital voice of America's youth in terms of social activism, popular culture and access. Learn more about how YOUNG, CONNECTED AND BLACK millennials are leading digital advancement here.

  • Voices of Social and Political Change

    African-Americans, led by millennials, are driving social change and upping theante on their civic engagement through digital platforms. Springboarding off a record-setting 73% registered voters and 66% voter turnout in the 2012 election, African-Americans are poised to make a significant impact on the 2016 presidential election. Whether it's building on the legacy of the nation's first Black president or the monumental political race taking place all over the nation, policy issues are on the hearts and minds of the African-American community. Black voters — particularly Black millennial voters — are politically motivated, driven and plugged-in. Learn more about how African-Americans are driving social change and turning out the vote here.

YOU MATTER

Get to know Nielsen

Nielsen is a leading global provider of information and insights into what consumers watch, listen to and buy. What does this mean exactly? Nielsen’s business is understanding people. We measure consumer trends – what people buy, what media they watch, what digital media they consume and much more.

  • DIVERSITY: BETTER BUSINESS—NOT JUST THE RIGHT THING TO DO

    At Nielsen, we work to leverage diversity to provide superior results for our clients.
    When most people think of the word diversity, they think of visible differences—race, gender, disabilities, age and so on. This is a narrow definition of diversity that obscures much of it from view, just as the majority of an iceberg sits invisible below the waterline. At Nielsen, our definition of diversity takes a broader view, encompassing far more than what you see. It is our breadth of skills, experiences and cultural backgrounds that make each of us unique—and so make our contributions unique, too.

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    ANGELA TALTON, CHIEF DIVERSITY OFFICER, NIELSEN

IN THE COMMUNITY

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    NIELSEN BLACK EMPLOYEE FORUM | ATLANTA

    Over 200 Black Nielsen employees from across the country convened for a three-day summit in Atlanta for Nielsen’s 2016 Black Employee Forum joining with diversity suppliers and Nielsen’s African-American External Advisory Council networking and professional enrichment opportunities.

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    NIELSEN BLACK EMPLOYEE FORUM | ATLANTA

    Pictured are several Nielsen employees Nielsen posing for a keepsake photo during a breakout session during the 2016 Black Employee Forum.

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    NIELSEN BLACK EMPLOYEE FORUM | ATLANTA

    Benard Kinsey, curator and benefactor of The Kinsey African American Art & History Collection shares a poignant story of how he and his wife, Shirley, transformed their passion into one of the largest private collections of African American art in the world.

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    NIELSEN BLACK EMPLOYEE FORUM | ATLANTA

    Nielsen Chief Diversity Officer Angela Talton delivers a thoughtful and inspiring presentation on diversity and the importance of ensuring D&I is part of Nielsen’s DNA.

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    NIELSEN BLACK EMPLOYEE FORUM | ATLANTA

    Andrew McCaskill (far right), Nielsen’s Senior Vice President, Global Communications participates in a panel of thought-leaders on corporate diversity and the opportunities for advancement among Black professionals.

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    SABLE DIVERSE INTELLIGENCE SERIES | NEW YORK

    Nielsen’s African-American employee resource group, SABLE, hosted its marquee Diverse Intelligence Series event in New York City. Using Nielsen’s extensive data on media consumption and shopping behaviors, the event aimed to explore the buying power—and influence—of African-American consumers. (photographed left to right: Kelle Coleman, Vice President, Global Communications, and Courtney Jones, Vice President, Multicultural Growth and Strategy).

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    100 BLACK MEN 30TH ANNIVERSARY

    Nielsen Senior Vice President, Global Communications, Andrew McCaskill addresses an attentive audience at a special event and panel celebrating the 30th Anniversary of the 100 Black Men of America. Also pictured are several Nielsen SABLE (Sustaining Active Black Leadership and Empowerment) members who were onsite for the Nielsen-sponsored event.

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    NIELSEN FOUNDATION AWARD SCHOLARSHIPS | ATLANTA

    Nielsen Chief Financial Officer, Jamere Jackson, and Nielsen Chief Diversity officer, Angela Talton, presented three scholarships to students at the Ron Clark Academy, Spelman College and Morehouse College during Nielsen Black Employee Forum.

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    NIELSEN’S THIRD ANNUAL PRE-GRAMMY’S PARTY | Los Angeles

    In support of Nielsen’s third annual pre-GRAMMY’s party marrying music and advocacy, Courtney Jones, Vice President, Multicultural Growth and Strategy at Nielsen presents a charitable donation to GLAAD for its longstanding commitment to positive depictions of the LGBT community in media.

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    CONVERSATION SERIES: DIVERSITY IN MEDIA LOS ANGELES PANEL | LOS ANGELES

    Nielsen hosted a thoughtful panel on diversity in television and music in Los Angeles amid an audience of consumers, fans and social advocates. The panel was moderated by Angela Jollivette, host for the Grammy Pro Music Series #Buzzin and featured Grammy-Award winning gospel artist Erica Campbell with Cheryl Grace, U.S. Strategic Community Alliances and Consumer Engagement at Nielsen (pictured far right).

MULTICULTURAL COMMUNITY EVENTS CALENDAR

  • 100 Black Men of America/Annual Conference 6/15/16-6/18/16 Atlanta, GA
    Capri Urban Baldwin LLC/Erica Campbell Event 2/25/2016 Los Angeles, CA
    Citizenship Education Fund - Rainbow PUSH 7/1/2016 Chicago, IL
    Community Build, Inc - City of Los Angeles Councilmember Herb Wesson/Community Event TBD Los Angeles, CA
    Independent School Alliance for Minority Affairs (ISA)/Family Fun Day 6/18/2016 Los Angeles, CA
    Independent School Alliance for Minority Affairs (ISA)/Gala 3/22/2016 Los Angeles, CA
    Los Angeles Brotherhood Crusade-Black United Fund/Gala 11/4/2016 Los Angeles, CA
    Los Angeles Sentinel/Taste of Soul 10/15/2016 Los Angeles, CA
    Midway Broadcasting/Consumer Corner Ongoing Chicago, IL
    National Association for the Advancement of Colored People- New York State Conference/ 80th Anniversary Benefit Gala 10/6/2016 New York, NY
  • National Cares Mentoring Movement/10th Anniversary Gala 1/25/2016 New York, NY
    Rainbow PUSH coalition & Citizenship Education Fund/Wall Street Project Economic Summit 2/16/2016 New York, NY
    Rainbow Push Coalition/Dr. Martin Luther King Jr. Scholarship Breakfast 1/18/2016 Chicago, IL
    T Howard Foundation/Diversity Awards Dinner 3/23/2016 New York, NY
    Urban Tech/Gala Awards Dinner 6/14/2016 New York, NY

ELECTION CENTRAL

Election Cental

Millennials are more multicultural than older generations. In fact, nearly 40% of this demographic identifies as multicultural. Nielsen’s Local Watch Report looked at registered Millennial voters in their district and what their marital status was, differentiating by race/ethnicity. The findings showed that single African-Americans—be it men or women—made up 81% of registered voters 18-34 in their district. That is 11 percentage points higher than registered Hispanic singles and nearly 20 percentage points higher than White singles 18-34!

Learn MoreNext

Check out the top shows Black households are watching here.

CONSUMER CORNER

YOUNG, CONNECTED AND BLACK AFRICAN-AMERICAN MILLENNIALS ARE DRIVING SOCIAL CHANGE AND LEADING DIGITAL ADVANCEMENT

2016 REPORT

RETAIL RESONANCE: UPPING THE PRIVATE LABEL GAME AMONG AMERICA’S MULTICULTURAL HOUSEHOLDS View
PLEASING MULTICULTURAL CONSUMERS' PALATES CAN DRIVE GROWTH FOR ALCOHOLIC BEVERAGES View
URBAN CONTEMPORARY AND NEWS/TALK RADIO CONTINUE TO SOAR View
THE 58TH GRAMMY AWARDS: HIP HOP'S BIG MOMENT View
NIELSEN: AFRICAN-AMERICANS UPENDING STEREOTYPES IN EDUCATION, INCOME, MEDIA AND MORE View
INCREASINGLY AFFLUENT, EDUCATED AND DIVERSE: AFRICAN-AMERICAN CONSUMERS View

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Your Privacy Matters

Your voice, your preferences and the power you yield as a consumer matters. It matters not only to the businesses that produce the products and media you consume, but it also matters to us. At Nielsen, we are committed to being responsible with the personal data we maintain and we are committed to protecting the privacy and security of the personal data we collect.

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