Share your culture
Welcome to our site. Here’s where you will find the latest consumer trends and reports featuring Nielsen’s insights. We will also keep you updated on the work we are doing in African-American communities across the U.S. And remember, every insight we share starts with a ‘yes.’ At Nielsen we get it. We’ve been listening to you for years. And when you say ‘yes’ to our surveys, your voice is heard, your privacy is protected and your story gets told to the companies that make the products and the media you love.
African-American Women: Our Science, Her Magic
#BlackGirlMagic is more than a hashtag, it is a popular movement which celebrates Black women in all aspects of life – entertainment, education, politics, day-to-day life, etc. While it originated and became viral on social media it has also become an illustration of Black women’s unique place of power at the intersection of culture, commerce and consciousness.Download the latest report
How We Reach Out
At Nielsen, we understand the importance of Black Women and their consumer power. And in order for marketers to reach her, they have to know what she likes. And that’s why we ask the right questions to get to that magic.
Sable’s 10th Anniversary
Having a network where your colleagues understand the importance of coming from diverse backgrounds is important. One of our first Employee Resource Groups (ERGs), Sustaining Active Black Leadership and Employment (SABLE) celebrates its 10th Anniversary this year. Watch the video to listen to Don Lowery, Senior Vice President, Community Engagements and Cheryl Grace, Senior Vice President, U.S. Community Alliances and Consumer Engagements, guide you through SABLE’s 10-year journey.
In The Community
CONGRESSIONAL BLACK CAUCUS FOUNDATION'S 47th ANNUAL LEGISLATIVE CONFERENCE
Rep. Maxine Waters (D-Calif.) joined Nielsen senior executives and African-American External Advisory Council members for the launch of ‘African-American Women: Our Science, Her Magic,’ the seventh report on African-American consumers in our Diverse Intelligence Series. For the sixth year, the report launched during the annual Congressional Black Caucus Foundation’s Legislative Conference held in Washington D.C. Cheryl Grace, Senior Vice President, U.S. Strategic Community Alliances and Consumer Engagement participated in two panels and Lamont Robinson, Vice President, Supplier Diversity spoke on a panel as well.
THE POWER OF BLACK WOMEN
Nielsen’s SABLE Employee Resource Group hosted an empowering session for the students at Howard University in Washington, D.C. titled ‘The Power of Black Women.’ Nielsen’s Cheryl Grace, joined Zuhairah Washington of Uber for a panel discussion about Black women consumers, featuring insights from our latest report ‘African-American Women: Our Science, Her Magic.’ The event also served as a recruitment opportunity for both Nielsen and Uber.
Rainbow PUSH’s 46th Annual National Convention
Nielsen sponsored Rainbow PUSH’s 46th Annual National Convention. Cheryl Grace offered remarks during both the Business Luncheon and the Women’s International Luncheon: Together We Rise: Empower the Women, Develop the Nation. At the women’s luncheon, Grace preceded keynote speaker, U.S. Senator Elizabeth Warren (D-MA).
Urban Tech Digital Learning
A team of Nielsen technology and learning experts has helped Urban Tech, a New York-based nonprofit organization that equips students with vital technological, financial and Interpersonal skills, update both the organization’s technology and their educational modules’ content to help them keep pace with other emerging digital platforms. We’ve donated more than 300 hours of service, which has saved Urban Tech roughly $25,000 in consulting costs. The collaboration is just the latest in the 11 year philanthropic relationship between Nielsen and Urban Tech, led by Don Lowery, SVP Community Engagements who is pictured here with Pat Bransford, President, Urban Tech.
Black, Brown & College Bound
In February, Nielsen was once again a lead sponsor for the Hillsborough Community College Black, Brown and College-Bound (BBCB) luncheon at the Tampa Bay Convention Center. The keynote speaker for this year’s lunch was Academy and Grammy Award winner John Legend, pictured here with with Nielsen representatives Amy Rettig, SVP Community Engagements; Don Lowery, SVP, Community Engagements; Candace Barber, Director, Community Engagements and Will Miller, Director, Community Engagements. BBCB provides programs and strategies to increasing the academic achievement of underrepresented males in higher education.
YOUR PRIVACY MATTERS
Your voice, your preferences and the power you yield as a consumer matters. It matters not only to the businesses that produce the products and media you consume, but it also matters to us. At Nielsen, we are committed to being responsible with the personal data we maintain and we are committed to protecting the privacy and security of the personal data we collect.