Share your culture

Here’s where you will find the latest consumer trends and reports featuring Nielsen’s insights. We will also keep you updated on the work we are doing in African-American communities across the U.S. And remember, every insight we share starts with a ‘yes.’ At Nielsen we get it. We’ve been listening to you for years. And when you say ‘yes’ to our surveys, your voice is heard, your privacy is protected and your story gets told to the companies that make the products and the media you love.

Consumer Corner

African-American Women: Our Science, Her Magic

#BlackGirlMagic is more than a hashtag, it is a popular movement which celebrates Black women in all aspects of life – entertainment, education, politics, day-to-day life, etc. While it originated and became viral on social media it has also become an illustration of Black women’s unique place of power at the intersection of culture, commerce and consciousness.

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How We Reach Out

At Nielsen, we understand the importance of Black Women and their consumer power. And in order for marketers to reach her, they have to know what she likes. And that’s why we ask the right questions to get to that magic.

African-Americans have long-standing, unique cultural traditions that fit into every aspect of their lives. From family, to the dinner table, to hair care and lifestyles—these traditions play an important role when making purchasing decisions.

Sable’s 10th Anniversary

Having a network where your colleagues understand the importance of coming from diverse backgrounds is important. One of our first Employee Resource Groups (ERGs), Sustaining Active Black Leadership and Employment (SABLE) celebrates its 10th Anniversary this year. Watch the video to listen to Don Lowery, Senior Vice President, Community Engagements and Cheryl Grace, Senior Vice President, U.S. Community Alliances and Consumer Engagements, guide you through SABLE’s 10-year journey.

In The Community


Your voice, your preferences and the power you yield as a consumer matters. It matters not only to the businesses that produce the products and media you consume, but it also matters to us. At Nielsen, we are committed to being responsible with the personal data we maintain and we are committed to protecting the privacy and security of the personal data we collect.