Share your culture
Here’s where you will find the latest consumer trends and reports featuring Nielsen’s insights. We will also keep you updated on the work we are doing in African-American communities across the U.S. And remember, every insight we share starts with a ‘yes.’ At Nielsen we get it. We’ve been listening to you for years. And when you say ‘yes’ to our surveys, your voice is heard, your privacy is protected and your story gets told to the companies that make the products and the media you love.
African-American Women: Our Science, Her Magic
#BlackGirlMagic is more than a hashtag, it is a popular movement which celebrates Black women in all aspects of life – entertainment, education, politics, day-to-day life, etc. While it originated and became viral on social media it has also become an illustration of Black women’s unique place of power at the intersection of culture, commerce and consciousness.Download the latest report
In The Community
32nd Annual Martin Luther King Jr. Skanner Breakfast
Cheryl Grace was the keynote speaker for the 32nd Annual Martin Luther King Jr. Skanner Breakfast in Portland, Ore. Grace shared insights from “Our Science, Her Magic,” the latest DIS report on African-American consumers. The Skanner is a member of the National Newspaper Publishers Association (NNPA).
THE POWER OF BLACK WOMEN
Nielsen’s SABLE Employee Resource Group hosted an empowering session for the students at Howard University in Washington, D.C. titled ‘The Power of Black Women.’ Nielsen’s Cheryl Grace, joined Zuhairah Washington of Uber for a panel discussion about Black women consumers, featuring insights from our latest report ‘African-American Women: Our Science, Her Magic.’ The event also served as a recruitment opportunity for both Nielsen and Uber.
Urban Tech Digital Learning
A team of Nielsen technology and learning experts has helped Urban Tech, a New York-based nonprofit organization that equips students with vital technological, financial and Interpersonal skills, update both the organization’s technology and their educational modules’ content to help them keep pace with other emerging digital platforms. We’ve donated more than 300 hours of service, which has saved Urban Tech roughly $25,000 in consulting costs. The collaboration is just the latest in the 11 year philanthropic relationship between Nielsen and Urban Tech, led by Don Lowery, SVP Community Engagements who is pictured here with Pat Bransford, President, Urban Tech.
Ron Clark Academy
Members of Nielsen’s African-American affinity group, SABLE, hosted eight students from Atlanta-based Ron Clark Academy at our Tech Hub in New York for the second round of the school’s “Amazing Shake” competition. The competition tests students on professional interaction skills like strong handshakes and eye contact when greeting others. At the Nielsen Tech Hub, New York-based company executives—Linda Dupree, SVP, Client Solutions; Don Lowery, SVP, Community Engagements and SABLE Executive Sponsor; Diana Lucas, SVP, Client Solutions; and Colleen White, SVP, Client Solutions—gave students a high-level overview of Nielsen’s business. After giving the students some abbreviated data and strategy options, our senior leaders helped them design fictional media plans to reach consumers. The competition tested students’ ability to think through options and potential outcomes and present their solutions to corporate leaders.
Our Chief Diversity Officer Angela Talton (center, right), recently shared her extensive experience and perspective on developing high potential, high-performance talent at corporations at a Black History Month event sponsored by Allstate’s African-American Working Network. She was joined by Eugene Campbell, co-chair of our External African-American Advisory Council and Director, Supplier Diversity and Sustainability (far right).
YOUR PRIVACY MATTERS
Your voice, your preferences and the power you yield as a consumer matters. It matters not only to the businesses that produce the products and media you consume, but it also matters to us. At Nielsen, we are committed to being responsible with the personal data we maintain and we are committed to protecting the privacy and security of the personal data we collect.