representation matters

Here’s where you will find the latest Latinx consumer trends and reports featuring Nielsen’s insights. We will also keep you updated on the work we are doing in Latinx communities across the U.S. And remember, every insight we share starts with a ‘yes.’ At Nielsen we get it. We’ve been listening to you for years. And when you say ‘yes’ to our surveys, your voice is heard, your privacy is protected and your story gets told to the companies that make the products and the media you love.

la oportunidad latinx: cultural currency and the consumer journey

Latinx consumers are melding the physical and digital worlds to create personalized, culturally relevant shopping experiences on their own terms. These consumers’ paths-to-purchase, or consumer journeys, are social and circular. Purchase decisions can be frequently traced to the recommendation of a friend, family member or consumer review website. And, because Latinx consumers are so digitally connected—97% of Latinx households own a smartphone, and Latinx consumers spend over 27 weekly hours using apps and the web on smartphones—the consumer journey plays out in real-time.

David Kenny, CEO, sobre el censo 2020  | NIELSEN CEO DAVID KENNY ON CensUS 2020

La Unión Hace la Fuerza: Nielsen Joins the Latinx Community to Celebrate Hispanic Heritage Month

While Americans observe Hispanic Heritage Month between Sept. 15 and Oct. 15, Nielsen actively supports Hispanic causes and organizations year-round. This support is closely aligned with our core business values and is near-and-dear to our Latinx associates, who hail from countries around the world.

Diverse Intelligence Series Reports

Latina 2.0 Fiscally Conscious, Culturally Influential & Familia Forward

The continuing rise of Latinas, as a powerful economic force, is manifesting itself in everything from media and entertainment preferences to entrepreneurial prowess and newfound social assurance that reflects-and amplifies-the accelerating progress and confidence of women across the U.S.

Descubrimiento Digital: The Online Lives Of Latinx Consumers

Technology has fundamentally changed the Latinx consumer experience. Hispanic consumers make digital gains and advancements at a higher rate than the total market, creating behavioral differences in how they communicate, shop, consume content and mobilize for social justice. The combination of the relative youth of the Hispanic community–and its preference for culturally nuanced content that represents them–has placed them at the center of trendsetter culture.

Latinx consumer insights social media toolkit

At Nielsen, we know that representation matters across media and in our panels and surveys–which is reflected in the insights we share on Latinx consumers. If you agree, we encourage you to spread the word. To make it easy, we created graphics that you can share on your social networking profiles. Be sure to join the conversation using #NielsenKnows.

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In the Community


Your voice, your preferences and the power you yield as a consumer matters. It matters not only to the businesses that produce the products and media you consume, but it also matters to us. At Nielsen, we are committed to being responsible with the personal data we maintain and we are committed to protecting the privacy and security of the personal data we collect.