Consumers: we all know they’re demanding when it comes to what they want, where they want it, and when. But what if retail companies could actually use global consumer data – encompassing varying tastes and behaviors down to the local level – and combine it with their own sales data to make accurate predictions and improve decisions?
Historically, retailers have had a love-hate relationship with data. The opportunities to better serve consumers based on accurate and complete insights come with increasingly complex challenges in gathering, cleaning and analyzing data. As a result, the key to finding actionable insights from data often lies in partnerships where retailers can better access global consumer data and utilize analytics technologies.