Consumer goods manufacturers and retailers face greater and greater challenges every year. Business leaders in FMCG are constantly asking “What drove growth?” and “Why?”. In an ever changing world, looking at the past can no longer provide insights to the future. Finding increasingly elusive growth requires a holistic view of the drivers of demand.
Nielsen and Prevedere have developed a report to help FMCG companies truly understand future demand by gaining a holistic view of what drives consumer behavior. To download the report click here.
If you’d like to learn more, join the webinar on November 15 at 1PM PST.