U.S. baby products purchasing rebounded, growing three percent compared to 2017 according to TABS Analytics’, a Connected Partner, 2018 Baby Products Study, which was released today. According to the annual baby products study, an increase in purchasing from the lower income brackets (under $50,000) was a part of the reason for stabilization. The study says that purchasing also grew for older households, particularly those ages 65-74. Read on to learn more about U.S. baby products purchase incidence trends in 2018.

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