If you could bottle up all the shopper marketing wisdom, what would it look like? Shopperations, a Connected Partner, actually attempted to do it in their new eBook “How to Build Modern Shopper Marketing Capability”. In it, they share the mistakes they’ve made and lessons they learned from implementing shopper marketing capability across Fortune 500 companies. Whether you are an experienced shopper marketer trying to modernize your organization or are just starting on the shopper marketing journey, you will find something useful here.

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