Think of your workload and what needs to be accomplished in your work day. Now take that work day and cut it in half…That’s the state of productivity in the CPG and retail marketing world. 50% of shopper marketers’ time is lost. This should be a rude awakening for the shopper marketing leaders. Something that we should take personally. Read on to learn more about the various reasons why marketers don’t feel empowered to tackle the challenge of time waste, according to Shopperations, a Connected Partner.

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