BabyCenter, the world’s #1 pregnancy and parenting web and mobile destination, and Collage Group, a Connected Partner and a leading insights and strategy company, released findings from their study, “Futurecasting Families: Early Insights into Generation Z & the Future of Parenting.” The two organizations compared the ideals and values of generation Z moms to millennial moms, uncovering differences that didn’t necessarily fit with previously held assumptions.

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