Adaptogenic herbs have been a staple of ancient healing techniques from Ayurveda to Traditional Chinese Medicine. These botanicals help the body adapt to physical and mental stress, and include products including ashwagandha, holy basil and Cordyceps. According to New Hope Network’s NEXT Trend Database, a Connected Partner, reflecting new products at Expo West 2014-2017, categories ranging from drinks and snacks to cookies/candy and cereal/breakfast foods saw product innovation around adaptogens.

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