By teaming up with Nielsen, partners can harness data to benefit shared CPG and retail clients like never before. Clients win because they can use one source of truth, Nielsen data, to drive insights across multiple partners in our open network. We're looking for complementary companies to join our growing network of partners. Here's what it takes to become a Connected Partner:

NIELSEN CONNECTED PARTNERS ENJOY THE FOLLOWING:

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Use of Nielsen’s exclusive program seal and the right to reference your status as a Nielsen Connected Partner

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Inclusion of your company name in program materials, including the website, directory and partner profiles

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A sales sheet to use when discussing the program with your clients and inclusion in Nielsen client sales pitches where appropriate

AS A NIELSEN CONNECTED PARTNER, YOU AGREE TO:

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Use our reference data
Use Nielsen reference data to identify products, stores and markets and code your products in the same way as other partners. (Bonus: this saves you the hassle of managing reference data yourself.)

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Share your findings
Where appropriate, make your analytical output available to other network members serving the same clients, who have agreed to do the same for you.

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Share revenue
We believe that when you succeed, we succeed. By joining our network, you agree to share a portion of your revenue with Nielsen.


Ready To Apply?

Please enter your information. We’ll contact you if you’re a fit. Not ready for the Connected Partner Program, but looking for an investment? Email Nielsen Ventures.