Esca Bona ingredient trend series: Ancient grains

Ancient grains are both a stable player and a new innovator in food and beverage categories across the board. Featuring variety in color, flavor, texture and taste, the nutrient-dense “pseudo grains” quinoa, flax and chia play directly into trends such as plant-based protein and gluten-free. According to New Hope Network’s NEXT Trend Database, a Connected Partner, reflecting […]

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Amazon’s U.S. Sales Nearly Tripled on Prime Day 2018, Finds New Profitero Study

Amazon reported that Prime Day 2018 was the “biggest global shopping event in its history,” with more than 100 million products sold during the 36-hour promotional event. Now, new analysis from Profitero, a Connected Partner, sheds light on which categories and brands shined brightest during this year’s big event. See full article here >>

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YouTube is about to pass Facebook as the second biggest website in US, according to new study

In the competition to be top website, Facebook may cede its runner-up position to YouTube in the next two to three months, according to a new study shared with CNBC by market research firm SimilarWeb, a Connected Partner. See full article here >>

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Adidas keeping more shoppers off Amazon than Nike

Adidas is better than Nike at converting brand sales on its own platform, according to a report from digital market intelligence firm SimilarWeb, a Connected Partner, emailed to Retail Dive. From Jan. 1, 2017 to June 30, 2018, nike.com saw a conversion rate of 3.1%, while adidas.com saw one of 2.4%. See full article here […]

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Move Over Millennials: It’s Time To Discuss How To Win With Generation Z Moms

BabyCenter, the world’s #1 pregnancy and parenting web and mobile destination, and Collage Group, a Connected Partner and a leading insights and strategy company, released findings from their study, “Futurecasting Families: Early Insights into Generation Z & the Future of Parenting.” The two organizations compared the ideals and values of generation Z moms to millennial […]

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How natural retailers performed in 2017

Take a sneak peek at the 2018 Natural Foods Merchandiser Market Overview with a snapshot at how natural channel retailers performed in 2017 according to research conducted by New Hope Network, a Connected Partner. See full article here >>  

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LOW SHOPPER MARKETING PRODUCTIVITY IS YOUR PROBLEM, NOT IT’S

Think of your workload and what needs to be accomplished in your work day. Now take that work day and cut it in half…That’s the state of productivity in the CPG and retail marketing world. 50% of shopper marketers’ time is lost. This should be a rude awakening for the shopper marketing leaders. Something that […]

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Survey reveals 6 areas of dissatisfaction for shopper marketers

Shopperations, a Connected Partner, conducted benchmarking research to determine the current state of shopper marketing operations. It revealed some intriguing statistics about the pain that CPG shopper marketing professionals deal with on a daily basis. For instance, 82% of the surveyed managers and senior managers state that their reporting is manual and too time consuming. […]

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How To Build Modern Shopper Marketing Capability

If you could bottle up all the shopper marketing wisdom, what would it look like? Shopperations, a Connected Partner, actually attempted to do it in their new eBook “How to Build Modern Shopper Marketing Capability”. In it, they share the mistakes they’ve made and lessons they learned from implementing shopper marketing capability across Fortune 500 […]

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To attract the right customer, understand who’s shopping and how they’re spending

Breaking down the consumer population based on values—not just age—can help retailers and brands better understand and capture key customers. Read on to learn about they key things you need to know according to New Hope Network, a Connected Partner. See full article here >>

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