Voice, mobile and e-commerce to drive healthy holiday shopping season

Even though 75% of shoppers say they plan to do the majority of their holiday shopping in physical stores, Market Track says mobile and e-commerce remain critical channels. See full article here >>

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Online snack sales are soaring as more people eat healthy snacks during traditional meals

For more and more diners, snacks are a key part of a healthy meal. As both dining habits and shopping habits change, online snack sales are soaring. Market Track provided some input on how Amazon’s acquisition of Whole Foods will impact consumers buying snacks online. See full article here >>

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Turning ethical shoppers into buyers

Calling attention to the sustainability benefits of products in stores is helping to turn shoppers with good intentions into buyers. Store products shelf-tagged with HowGood’s “Best” rating are showing average sales lifts of 230% — with jumps as high as 1,000% in categories like baby food, illustrating an intense consumer demand among young shoppers for products […]

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Here Are the States With the Most Craft Breweries

CircleUp, an investment platform for new businesses, compiled data about how many craft breweries are in every state using its proprietary machine learning program. They dove into the number of breweries per 100,000 people (all ages), and even identified the cities with the most breweries in the country. See full article here >>

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America’s Pumpkin Spice Habit Is Big Business

Summer is coming to a close and pumpkin spice season is upon us. Though the flavor has been popular historically with Americans spending $360 million on pumpkin spice-flavored foods in 2015,  consumers may be altering their flavor preferences. 1010 Data, a connected partner, found that consumers aren’t buying pumpkin spice flavored items at the same rate […]

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Irma Impact On U.S. Retail Could Reach $2.75 Billion

Planalytics, a company that measures and analyzes the impact of weather on business, estimates that the potential economic impact for lost sales in the consumer and retail sector from Hurricane Irma is $2.75 billion. Their insights predict what affected consumers will be seeking to purchase in the near future.

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Retail’s Love/Hate Relationship with Consumer Data

Consumers: we all know they’re demanding when it comes to what they want, where they want it, and when. But what if retail companies could actually use global consumer data – encompassing varying tastes and behaviors down to the local level – and combine it with their own sales data to make accurate predictions and […]

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Perspectives on Retail Technology

Nielsen Perspectives on Retail Technology (PoRT) showcases major trends, such as big data, in a series of in depth articles. Review the diverse set of snapshots on trending or interesting topics now.

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Nielsen Opens Its Big Data Treasure Chest Launching Brand New Consumer Trends Platform

We’re excited to announce the launch of the Nielsen Connected Partner Program!  Check out our story in Forbes.

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