HOW TO PREVENT A SHOPPER MARKETING DISASTER

Ransomware attacks are on the rise, according to the Sophos’ “State of Endpoint Security Today” survey, 54% of companies surveyed reported having been hit by a ransomware attack in 2017. On average the reported cost to a company was $133,000, however some companies reported a crippling $13MM loss. Business process interruption is a common occurrence in […]

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Reframing the food access conversation

Is attacking a food desert with more food really the best way to think about addressing food access? Research conducted by New Hope Network, a Connected Partner, shows that physical access to healthy, affordable food is only one small part of why people are food insecure. Learn more about the three things that can be done to […]

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20 percent of supplement consumers expect to increase e-commerce purchases

A recent consumer survey on disrupted retail by New Hope Network, a Connected Partner, points to consumer interest in e-commerce across categories. To look at today’s retail landscape two surveys were produced, one reaching out to manufacturers in the natural space and another tapping consumers for information on what they buy and where they buy it. […]

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Beauty Gets Smart

Today’s beauty industry looks a lot different than it did yesterday—and even more changes are in store for tomorrow. An increase in awareness (and sales) of personal care products that have fewer or are free-from chemicals is a result of advocacy, education and consumers’ desire to embrace not just clean eating but also clean living. […]

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6 THINGS I WISH SALES KNEW ABOUT SHOPPER MARKETING

Shopper marketing sits in the middle of the cross-functional vortex. If you had to rank who has the power to shape the shopper marketing agenda in most companies, sales comes close second, after brands. Sales’ support and buy-in are a prerequisite for a successful shopper marketing deployment. To help shopper marketers and salespeople get along […]

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4 MOJO MOOTING PROBLEMS SHOPPER MARKETERS FACE TODAY

Do you feel like your reputation and value as a shopper marketer is continuously being questioned? You are not alone. Shopperations, a Connected Partner, surveyed many companies and identified four key issues that keep marketers from fulfilling their true potential. Read on to see what obstacles you should overcome to reclaim your mojo and your sanity. […]

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How badly did this weekend’s blizzard slam Twin Cities businesses?

Blizzards affect many types of businesses, but not all in the same way. For some, it’s a boon and for others, more of a bust. Learn about who come out as winners and losers, according to Planalytics, a Connected Partner. See full article here >>

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SHOPPER MARKETERS: SAY GOODBYE TO FINAL.FINAL.XLS

Industry veteran Olga Yurovski, with more than a decade of experience at Fortune 500 companies as a brand, product and shopper marketer, understands the frustrations of shopper marketers. Read on to learn more about these frustrations as outlined on article by Shopperations, a Connected Partner.

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5 pitch mistakes shopper marketing agencies make

Brands shell out millions of dollars on their shopper marketing agencies because they entrust they will provide top-notch service, meet all their expectations, find the company ways to streamline and save money, and increase profit and ROI. At the end of the day, your agency can talk the big talk, but if they can’t walk […]

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Does branding really matter?

Expert investors and industry consultants talk about the value of branding and packaging, and how to set your brand apart, at the Natural Products Expo West 2018. An annual event produced by the New Hope Network, a Connected Partner. See full article here >>

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