THE RETAIL BATTLEFIELD: SHOPPER MARKETING LESSONS FROM THE FRONT

Depending on your brand’s situation, today’s rapidly changing retail landscape can either be exhilarating or a source of stress. As a former soldier who’s been on the “front lines” of retail & eCommerce for the past two decades, the changes are very familiar to me – they mirror what’s happened on the battlefield. Learn more about […]

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Study: Gen Z females appreciate relevant digital ads more than millennial moms

Twenty-seven percent of Gen Z moms and 25% of millennial moms trust professional reviews, but Gen Z moms are less trusting of consumer reviews on Amazon, Yelp and other platforms, according to a new study from pregnancy and parenting website BabyCenter and Collage Group, a Connected Partner. Learn more about types of digital ads Gen […]

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Infographic: As Gen Zers Become Parents, Here’s What Brands Need to Know

Sure, children are the future, but perhaps even more so, parents are the future. Now that Gen Z is growing up, how can brands access the ever-changing demo and target them as parents? Pregnancy and parenting organization BabyCenter teamed up with insights and strategy company Collage Group, a Connected Partner, on a study analyzing the […]

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Walmart Online Grocery Prices Edge Closer to Amazon, Intensifying the Grocery Wars

In the report, Price Wars: Grocery, Household & Beauty, Profitero, a Connected Partner, analyzed pricing for 21,000 products in grocery, beauty and household supplies, finding only a 1.8% average difference between Walmart’s and Amazon’s prices for grocery. Target and Jet.com were both found to be, on average, about 6% higher in grocery than Amazon. See […]

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Trends Driving Supplement Industry Growth

Learn more about trends driving supplement industry growth in national and global markets, in article by New Hope Network, a Connected Partner. Where is the industry strong? Where is it rebounding? And where are the opportunities for innovation? Find the answers in this session recorded at Natural Products Expo East. See full article here >>

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7 Retail Trends That Will Dominate 2018

If you thought retail was hot in 2017, you are correct–and this sector is poised to get downright sultry in 2018. This year, several technology trends are already dominating headlines, proving retail and tech have become enmeshed. All of this year’s top trends focus on making retail strategies more customer-centric, including knowing customers more intimately […]

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Here’s How the Winter Deep Freeze Will Affect the U.S. Economy

A winter storm sweeping the U.S. East Coast after a week of very low temperatures is probably boosting demand for boots and mittens– and thanks in part to its timing, it shouldn’t chill economic data more broadly. Learn how Connected Partner, Planalytics, expects this weather to impact consumer spending. See full article here >>

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COLD SNAP: WHILE YOU GRIPE, RETAILERS REJOICE

The cold is fueling consumer demand for apparel including boots, thermals, hats, gloves and scarves and equipment like heaters. Last week, demand for thermal underwear was up 48 percent in the Northeast, and 38 percent for the U.S. overall compared with last year, according to Planalytics, a Connected Partner who provides weather analytics to retailers. […]

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How the Weather Affected Holiday Season Sales

According to business weather researchers at Planalytics, a Connected Partner, the week before Christmas was a warm one, the warmest since 2015 in fact, with all regions except New England showing warmer temperatures than last year. Read the full article here >>

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How to shop without harming people or the planet

Spending money on products and services that match your values can be tricky if you don’t have the time — or inclination — to do huge amounts of research each time you go shopping.  HowGood, a Connected Partner, has already found plenty of evidence that shoppers will make different choices when presented with social and […]

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