Today’s beauty industry looks a lot different than it did yesterday—and even more changes are in store for tomorrow. An increase in awareness (and sales) of personal care products that have fewer or are free-from chemicals is a result of advocacy, education and consumers’ desire to embrace not just clean eating but also clean living. […]
Shopper marketing sits in the middle of the cross-functional vortex. If you had to rank who has the power to shape the shopper marketing agenda in most companies, sales comes close second, after brands. Sales’ support and buy-in are a prerequisite for a successful shopper marketing deployment. To help shopper marketers and salespeople get along […]
It’s no wonder that retailers in many parts of the country are anxiously waiting for spring to finally settle in. The first quarter has been challenging for many retailers as winter has been slow to loosen its grip across much of the country, according to Planalytics, a Connected Partner. Learn more about how an extended […]
In this critical climate-focused Natural Products Expo West produced by New Hope Network, a Connected Partner, and session moderated by Lisa Spicka, associate director for the Sustainable Food Trade Association, learn what both the trade and three inspiring natural retailers have to share about their successes, failures and hopes for the future. Good news: It’s […]
Caddle, a Connected Partner, polled 10,000 Canadians earlier this year and found that 10 percent of participants plan on buying cryptocurrencies within six months. Read on to learn more about what stance Canadians took as it relates to cryptocurrencies. See full article here >>
Do you feel like your reputation and value as a shopper marketer is continuously being questioned? You are not alone. Shopperations, a Connected Partner, surveyed many companies and identified four key issues that keep marketers from fulfilling their true potential. Read on to see what obstacles you should overcome to reclaim your mojo and your sanity. […]
Blizzards affect many types of businesses, but not all in the same way. For some, it’s a boon and for others, more of a bust. Learn about who come out as winners and losers, according to Planalytics, a Connected Partner. See full article here >>
Abcomrents, a digital signage and IT provider for the rental and staging industry, has integrated MediaFly’s Selling Solution, a sales presentations and marketing management app, to manage and distribute marketing content. The company will also use MediaFly, a Connected Partner, to customize sales presentations, improve customer interactions and measure key performance parameter results. See full […]
Industry veteran Olga Yurovski, with more than a decade of experience at Fortune 500 companies as a brand, product and shopper marketer, understands the frustrations of shopper marketers. Read on to learn more about these frustrations as outlined on article by Shopperations, a Connected Partner.
Brands shell out millions of dollars on their shopper marketing agencies because they entrust they will provide top-notch service, meet all their expectations, find the company ways to streamline and save money, and increase profit and ROI. At the end of the day, your agency can talk the big talk, but if they can’t walk […]