Supplier Spotlight: Artnaturals artfully makes a deal with Meijer

After dropping out of high school, the five Nourollah brothers embarked on an unconventional journey that started with selling fragrances and led them to successfully co-found natural beauty company. Read more to learn about their journey in article by RangeMe, a Connected Partner. See full article here >>

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Britain’s Asda Launches Online Nutritional Search Tool

UK retailer Asda has introduced a new personalised online nutritional search tool which assists customers with complex diets and nutritional needs to find the right foods easily. In partnership with platform and data provider Foodmaestro, a Connected Partner, the online service boasts ‘custom filters’, allowing consumers to filter products by diet, lifestyle, or nutritional choices. […]

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RangeMe CEO Nicky Jackson Among Progressive Grocer’s 2018 Top Women in Grocery

Progressive Grocer named Nicky Jackson, founder and CEO of RangeMe, a Connected Partner, as one of the winners of its 2018 Top Women in Grocery awards for her contribution to the food retail industry via the continued growth of the RangeMe platform, and her current leadership of the company post-acquisition under ECRM. See full article […]

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Asda Introduces New Service To Help Shoppers With Special Dietary Needs

Asda has linked up with tech firm Foodmaestro, a Connected Partner, to introduce a new online nutritional search aid that supports customers with complex dietary needs. See full article here >>

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LOW SHOPPER MARKETING PRODUCTIVITY IS YOUR PROBLEM, NOT IT’S

Think of your workload and what needs to be accomplished in your work day. Now take that work day and cut it in half…That’s the state of productivity in the CPG and retail marketing world. 50% of shopper marketers’ time is lost. This should be a rude awakening for the shopper marketing leaders. Something that […]

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Survey reveals 6 areas of dissatisfaction for shopper marketers

Shopperations, a Connected Partner, conducted benchmarking research to determine the current state of shopper marketing operations. It revealed some intriguing statistics about the pain that CPG shopper marketing professionals deal with on a daily basis. For instance, 82% of the surveyed managers and senior managers state that their reporting is manual and too time consuming. […]

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How To Build Modern Shopper Marketing Capability

If you could bottle up all the shopper marketing wisdom, what would it look like? Shopperations, a Connected Partner, actually attempted to do it in their new eBook “How to Build Modern Shopper Marketing Capability”. In it, they share the mistakes they’ve made and lessons they learned from implementing shopper marketing capability across Fortune 500 […]

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To attract the right customer, understand who’s shopping and how they’re spending

Breaking down the consumer population based on values—not just age—can help retailers and brands better understand and capture key customers. Read on to learn about they key things you need to know according to New Hope Network, a Connected Partner. See full article here >>

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HOW TO PREVENT A SHOPPER MARKETING DISASTER

Ransomware attacks are on the rise, according to the Sophos’ “State of Endpoint Security Today” survey, 54% of companies surveyed reported having been hit by a ransomware attack in 2017. On average the reported cost to a company was $133,000, however some companies reported a crippling $13MM loss. Business process interruption is a common occurrence in […]

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RangeMe Soars Past 125,000 SMB Suppliers

RangeMe, a Connected Partner, is an award-winning online platform that streamlines new product discovery between product suppliers and retailers, which has now eclipsed more than 125,000 suppliers on its platform. This staggering number represents massive growth for the company over the past two years. See full article here >>

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