Partnering to Understand the Changing FMCG Landscape

Jordan Rost, VP of our Consumer Insights team, and Rich Wagner from Prevedere, recently sat down to discuss how this partnership is helping clients and provide their perspective on what’s next for the industry in 2018. See the full interview here >>

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How to shop without harming people or the planet

Spending money on products and services that match your values can be tricky if you don’t have the time — or inclination — to do huge amounts of research each time you go shopping.  HowGood, a Connected Partner, has already found plenty of evidence that shoppers will make different choices when presented with social and […]

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Prevedere Unveils ERIN; Microsoft Azure-Based Engine Delivers Future Business Insights

Prevedere, a Connected Partner and an industry insights and analytics company, today announced the launch of its cognitive computing engine, ERIN, to help executives proactively identify future performance problems and seize growth opportunities.   See full article here >>

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Looking Forward - Prevedere and Nielsen Report

Looking Forward: The Evolution of Consumer Goods Forecasting

Consumer goods manufacturers and retailers face greater and greater challenges every year. Business leaders in FMCG are constantly asking “What drove growth?” and “Why?”. In an ever changing world, looking at the past can no longer provide insights to the future. Finding increasingly elusive growth requires a holistic view of the drivers of demand. Nielsen […]

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APT’s Test & Learn® and Market Basket Analyzer Craft Success at JOANN

Applied Predictive Technologies (APT) announced today that JOANN Stores will license APT’s Test & Learn® for Sites, Test & Learn® for Customers, and Market Basket Analyzer software to make data-driven decisions across the business, including pricing, promotions, marketing, markdowns, and store openings. See full article here >>

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Promotion Optimization Institute Releases 2017 TPx Vendor Panorama and Identifies Best-in-Class Vendors for CPG Companies

The Promotion Optimization Institute (POI), the leading resource for trade marketing and merchandising executives, released its 2017 POI TPx Vendor Panorama, an annual analysis of the trade promotion management/optimization market (TPx) that was developed to help guide consumer goods companies to successfully execute trade promotions at the headquarters level. Nielsen, along with two partners, Periscope and TABS […]

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A new fund uses A.I. to invest in consumer and retail products with the best chance of success

CircleUp Growth Partners closed a $125 million fund to invest in consumer and retail products. To identify the hottest consumer start-ups for potential deals, CircleUp will be using its proprietary machine learning software, called Helio. See the full article here >>

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Black Friday, Cyber Monday ‘neck-and-neck’ this season

Thanksgiving day, Black Friday and Cyber Monday are some of the biggest business days for retailers. Market Track, a Connected Partner, and others have some key insights about these days for 2017. See full article here >>    

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Synthesis and Mediafly Partner to Provide Next-Level Sales & Marketing Solution for Investment Companies

Chicago companies Synthesis Technology and Mediafly, a Connected Partner,  have partnered to enhance the way the world’s banks and asset managers market and sell investments, providing a new, integrated, end-to-end content automation and sales enablement solution. Read the full article here >>  

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Podcast 123: Rory Eakin of CircleUp

The Co-Founder and COO of CircleUp talks about how his company is leveraging data to become the capital provider of choice for the consumer goods industry. Listen to the podcast here >>

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