Abcomrents integrates Mediafly for marketing management

Abcomrents, a digital signage and IT provider for the rental and staging industry, has integrated MediaFly’s Selling Solution, a sales presentations and marketing management app, to manage and distribute marketing content. The company will also use MediaFly, a Connected Partner, to customize sales presentations, improve customer interactions and measure key performance parameter results. See full […]

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SHOPPER MARKETERS: SAY GOODBYE TO FINAL.FINAL.XLS

Industry veteran Olga Yurovski, with more than a decade of experience at Fortune 500 companies as a brand, product and shopper marketer, understands the frustrations of shopper marketers. Read on to learn more about these frustrations as outlined on article by Shopperations, a Connected Partner.

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5 pitch mistakes shopper marketing agencies make

Brands shell out millions of dollars on their shopper marketing agencies because they entrust they will provide top-notch service, meet all their expectations, find the company ways to streamline and save money, and increase profit and ROI. At the end of the day, your agency can talk the big talk, but if they can’t walk […]

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Walmart now price matching Amazon on 53% of products

According to the latest research by e-commerce analytics firm, Profitero, a Connected Partner, Amazon remains a price leader in several categories, with prices averaging 10% less than all other retailers. Read on to learn more about the intense price competition that is becoming more evident among major retailers. See full article here >>

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Amazon holds slim lead in online grocery pricing

Amazon is maintaining its lead in online grocery pricing but has Walmart hot on its tail, according to a new study by e-commerce specialist Profitero, a Connected Partner. Their latest “Price Wars: Grocery, Household & Beauty” report found that Walmart.com’s grocery prices average 1.8% more than those of Amazon. Read on to learn more about […]

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The GFB: Gluten Free Bar Grabs the Spotlight at World’s Largest Natural Foods Expo With “Best New Packaging Innovation” Recognition

The GFB: Gluten Free Bar, a leading good-for-you gluten-free food brand, has earned a coveted NEXTY Award at the world’s premier natural foods event, Expo West in Anaheim, California, produced by New Hope Network, a connected partner. See full article here >>

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Does branding really matter?

Expert investors and industry consultants talk about the value of branding and packaging, and how to set your brand apart, at the Natural Products Expo West 2018. An annual event produced by the New Hope Network, a Connected Partner. See full article here >>

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Wine & Spirits Wholesalers of America Collaborates with Vermont Information Processing and Nielsen to Create a New Market Trend Report

Industry stalwarts, Wine & Spirits Wholesalers of America (WSWA) and Vermont Information Processing (VIP), a Connected Partner, have teamed up to create a new market trend resource: The SipSource Report – a comprehensive and reliable tool providing insights to support and guide strategic-planning and critical business decisions. See full article here >>

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Mass businesses’ losses from winter storms could near $1 billion

The three nor’easters that have slammed into Massachusetts over the past two weeks will cost Bay State businesses up to $950 million in sales, according to weather research firm Planalytics, a Connected Partner. Learn more about the impact that three recent storms, combined, will have on Massachusetts businesses. See full article here >>

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Kylie Cosmetics Fails to Satisfy Millennial Customers, According to TABS Analytics Brand Tracker

TABS Analytics, a Connected Partner, today released survey results that show the Kylie Cosmetics™ by Kyle Jenner brand is failing to resonate among millennial customers in the US, ranking low on “brand favorability” and “product trial” among 33 cosmetics brands being measured in the firm’s recent syndicated Cosmetics Tracker Survey. The brand list contained a […]

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