HOW TO PREVENT A SHOPPER MARKETING DISASTER

Ransomware attacks are on the rise, according to the Sophos’ “State of Endpoint Security Today” survey, 54% of companies surveyed reported having been hit by a ransomware attack in 2017. On average the reported cost to a company was $133,000, however some companies reported a crippling $13MM loss. Business process interruption is a common occurrence in […]

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RangeMe Soars Past 125,000 SMB Suppliers

RangeMe, a Connected Partner, is an award-winning online platform that streamlines new product discovery between product suppliers and retailers, which has now eclipsed more than 125,000 suppliers on its platform. This staggering number represents massive growth for the company over the past two years. See full article here >>

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RangeMe Hits a Milestone

RangeMe, a Connected Partner, is an online platform that streamlines product discovery between suppliers and retailers, who has eclipsed more than 125,000 suppliers. With speed to market increasingly becoming a competitive edge, Ulta Beauty, Rite Aid and CVS are among the beauty firms that work with RangeMe to discover new products. See full article here […]

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Reframing the food access conversation

Is attacking a food desert with more food really the best way to think about addressing food access? Research conducted by New Hope Network, a Connected Partner, shows that physical access to healthy, affordable food is only one small part of why people are food insecure. Learn more about the three things that can be done to […]

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20 percent of supplement consumers expect to increase e-commerce purchases

A recent consumer survey on disrupted retail by New Hope Network, a Connected Partner, points to consumer interest in e-commerce across categories. To look at today’s retail landscape two surveys were produced, one reaching out to manufacturers in the natural space and another tapping consumers for information on what they buy and where they buy it. […]

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U.S. Baby Products Sales Reverse Declines, Grow Three Percent, Annual TABS Analytics Study Finds

U.S. baby products purchasing rebounded, growing three percent compared to 2017 according to TABS Analytics’, a Connected Partner, 2018 Baby Products Study, which was released today. According to the annual baby products study, an increase in purchasing from the lower income brackets (under $50,000) was a part of the reason for stabilization. The study says […]

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5 small businesses CircleUp and Jet.com think are poised to have big breakthroughs in 2018

Thanks to a new partnership with CircleUp, a Connected Partner, you can now find the small businesses poised for big things and the great products they make on Jet.com potentially way before they hit the mainstream in earnest. The Jet x CircleUp list includes companies with cult followings like Banza, Simple Mills, Nutpods, and REBBL, but […]

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Beauty Gets Smart

Today’s beauty industry looks a lot different than it did yesterday—and even more changes are in store for tomorrow. An increase in awareness (and sales) of personal care products that have fewer or are free-from chemicals is a result of advocacy, education and consumers’ desire to embrace not just clean eating but also clean living. […]

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6 THINGS I WISH SALES KNEW ABOUT SHOPPER MARKETING

Shopper marketing sits in the middle of the cross-functional vortex. If you had to rank who has the power to shape the shopper marketing agenda in most companies, sales comes close second, after brands. Sales’ support and buy-in are a prerequisite for a successful shopper marketing deployment. To help shopper marketers and salespeople get along […]

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Cool temps take financial toll on retailers

It’s no wonder that retailers in many parts of the country are anxiously waiting for spring to finally settle in. The first quarter has been challenging for many retailers as winter has been slow to loosen its grip across much of the country, according to Planalytics, a Connected Partner. Learn more about how an extended […]

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