Uncover Actionable Insights Through In-Market Testing

40% of business ideas do not break even. APT enables you to conduct in-market experiments within a subset of your network to find out which of your business initiatives are successful, which are not, and which need refinement. APT’s Test & Learn® software enables executives to rapidly design, analyze, and optimize tests in order to maximize the ROI of each new program.

With the Connected Partner Program, seamless integration of Nielsen’s data enables CPGs and retailers to easily run analysis without the challenge of data acquisition and maintenance.

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  • Rapidly measure the incremental impact of each new initiative across marketing, merchandising, retail servicing, and more with user-friendly analytic software and dedicated consulting support
  • Tailor each initiative for maximum impact by targeting the stores/markets predicted to respond best
  • Collaborate with APT’s dedicated team of consultants which will share best practices, train users, and provide on-demand analytic support


Contact your Nielsen Business Partner or email us directly at connectedpartner@nielsen.com.
You can also visit http://sites.nielsen.com/connectedpartner/ or predictivetechnologies.com/.


There are many companies serving FMCG and retail that, like Nielsen, share the same goal: To deliver the most value to our mutual clients. With the explosion of data and new ways to harness it, there are huge advantages to working together to address our clients’ expanding needs. That’s why we created our Connected Partner Program. It brings together like-minded businesses and makes it easy for us to collaborate. By opening up our data and resources we enable our clients and partners to add value by expanding their networks.