OVERVIEW

A Better Customer Experience

Basket Savings’ allows consumers to shop while comparing prices, sales and coupons at nearby grocery stores. Through the Connected Partner program, Nielsen’s retail data allows you to explore local demand, create more competitive pricing, and advertise to consumers already predisposed to buying products like yours. With product availability data incorporated into the platform, you’ll also know when you’re out of stock or when your new product hits the shelfs.

KEY BENEFITS

  • Understand the path to purchase from a shoppers pantry to their actual transaction
  • Create competitive pricing while driving purchase with targeted ads to your buyers
  • Empower shoppers with the same level of pricing and availability transparency as online shopping

WANT TO LEARN MORE?

Contact your Nielsen Business Partner or email us directly at connectedpartner@nielsen.com.
You can also visit http://sites.nielsen.com/connectedpartner/ or basketsavings.com/download-basket-apps/.

ABOUT THE CONNECTED PARTNER PROGRAM

There are many companies serving FMCG and retail that, like Nielsen, share the same goal: To deliver the most value to our mutual clients. With the explosion of data and new ways to harness it, there are huge advantages to working together to address our clients’ expanding needs. That’s why we created our Connected Partner Program. It brings together like-minded businesses and makes it easy for us to collaborate. By opening up our data and resources we enable our clients and partners to add value by expanding their networks.