Capture Distracted Consumers and Turn Insights into Strategy

Caddle allows you to test your ideas in real-time through a mobile consumer research platform that offers users cash-back to connect with your products and services through polls, ads, social media and rich e-coupons. In return you will gain powerful consumer insights that can be used to increase distribution, convert consumer that purchase competitors, and improve targeting & measurement of programmatic advertising.

Through the Connected Partner Program, Nielsen’s data will be integrated to provide a more comprehensive view of your most valuable consumers and their category.


  • Drive Hyper-Targeted Trial through Targeting and Digital Coupons
  • Real-Time Consumer Profiling of Your Most Valuable Customers
  • Real-Time Post-Purchase Research to discover insights on experience & re-purchase intent
  • Build Your Online Product Profile through deriving real-time ratings & reviews


Contact your Nielsen Business Partner or email us directly at connectedpartner@nielsen.com.
You can also visit http://sites.nielsen.com/connectedpartner/ or caddle.ca/home.


There are many companies serving FMCG and retail that, like Nielsen, share the same goal: To deliver the most value to our mutual clients. With the explosion of data and new ways to harness it, there are huge advantages to working together to address our clients’ expanding needs. That’s why we created our Connected Partner Program. It brings together like-minded businesses and makes it easy for us to collaborate. By opening up our data and resources we enable our clients and partners to add value by expanding their networks.