Customer analytics and personalization, in a box

ciValue helps you drive customer loyalty, win share of wallet and increase profit through millions of simultaneous one-to-one customer relationships. By applying proprietary data-science algorithms to purchase behavior, ciValue can decode customer’s “Retail DNA”, giving you actionable insights and personalized offer recommendations for each customer. Implemented within weeks, ciValue’s customer science automation generates value immediately and continuously, without the need for armies of data scientists and consultants.

The Connected Partner program connects ciValue’s customer behavior analytics with the entire consumer market, allowing you to benchmark and compare your insights with broader market intelligence and trends.

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  • See an impact in as little as 4 weeks of implementing the solution
  • Gain a deep understanding of customer behavior and preferences without an army of data scientists
  • Easily manage millions of 1:1 customer relationships, including personalized offers and recommendations
  • Monetize data with suppliers through shared-customer insights


Contact your Nielsen Business Partner or email us directly at connectedpartner@nielsen.com.
You can also visit http://sites.nielsen.com/connectedpartner/ or ciValue.com.


There are many companies serving FMCG and retail that, like Nielsen, share the same goal: To deliver the most value to our mutual clients. With the explosion of data and new ways to harness it, there are huge advantages to working together to address our clients’ expanding needs. That’s why we created our Connected Partner Program. It brings together like-minded businesses and makes it easy for us to collaborate. By opening up our data and resources we enable our clients and partners to add value by expanding their networks.