The Most Comprehensive Product Locator in CPG

Destini’s automated, accurate and intuitive product locator solution integrates with Nielsen’s store level POS scan data, SPINS’ locator feed and buy online E-tailers, to provide the most comprehensive “where to buy” solution for your consumers. Automated locator feeds help you save time internally by removing the need to manually upload data.

A product locator is the second highest trafficked page on most CPG websites and Destini provides the easiest path to purchase by allowing consumers to find specific products wherever they are sold.

Consumer search behavior analytics map consumer interest, which helps you to understand consumer search, and discover new product demand to further inform sales and distribution strategies.


  • Deliver the most comprehensive “where to buy” search results by integrating Nielsen’s conventional FDM retailers, SPINS natural/specialty/independent retailers and E-tailers
  • Consumers can find products no matter where they search with support for desktop, mobile, tablet and Facebook.
  • Monitor your products presentation across E-tailers and use competitive analysis to see your products vs. the competition with Destini’s digital shelf


Contact your Nielsen Business Partner or email us directly at connectedpartner@nielsen.com.
You can also visit http://sites.nielsen.com/connectedpartner/ or www.destinilocators.com.


There are many companies serving FMCG and retail that, like Nielsen, share the same goal: To deliver the most value to our mutual clients. With the explosion of data and new ways to harness it, there are huge advantages to working together to address our clients’ expanding needs. That’s why we created our Connected Partner Program. It brings together like-minded businesses and makes it easy for us to collaborate. By opening up our data and resources we enable our clients and partners to add value by expanding their networks.