OVERVIEW

Innovative In-store Promotions That Work

71% of trade promotions lose money. With Eversight you can discover, test, and deploy more effective promotions by using artificial intelligence to continuously learn which promotional factors – like price point vs. percent-off – contribute the most to results.

Through the Connected Partner Program, Eversight allows you to fully understand historical trade spend allocations and performance. You can then identify the best opportunities for promotion innovation and measure results, both on a periodic planning basis and ongoing throughout the year as changes occur.

Watch the video at
https://vimeo.com/112098744

KEY BENEFITS

  • 5-25% increase in promotional lift
  • Positive ROI for both manufacturers and retailers
  • Opportunities identified for new promotions and current promotion improvement

WANT TO LEARN MORE?

Contact your Nielsen Business Partner or email us directly at connectedpartner@nielsen.com.
You can also visit http://sites.nielsen.com/connectedpartner/ or eversightlabs.com.

ABOUT THE CONNECTED PARTNER PROGRAM

There are many companies serving FMCG and retail that, like Nielsen, share the same goal: To deliver the most value to our mutual clients. With the explosion of data and new ways to harness it, there are huge advantages to working together to address our clients’ expanding needs. That’s why we created our Connected Partner Program. It brings together like-minded businesses and makes it easy for us to collaborate. By opening up our data and resources we enable our clients and partners to add value by expanding their networks.