Every Forecast has a Story

Fiddlehead uses prescriptive analytics to help you identify competitive blind spots and predict competitor promotions using their Promo Guardian™ offering. Promo Guardian™ is a CPG retail category report that benchmarks promotional effectiveness drivers against competitors. It enables you to understand the underlying drivers causing variance in promotional yield by pinpointing which of your retail markets are underperforming, and quantifying these inefficiencies in dollars.

Through the Connected Partner Program, Promo Guardian™ will pre-populate with your custom Nielsen database, drastically reducing the time required for benchmarking.


  • Identify competitive blind spots
  • Predict competitor promotions
  • Identify your underperforming retail markets and quantify the dollar impact
  • Uncover insights into what separates your best markets from your worst
  • Optimize your promotions with prescriptive recommendations


Contact your Nielsen Business Partner or email us directly at connectedpartner@nielsen.com.
You can also visit http://sites.nielsen.com/connectedpartner/ or fiddlehead.io.


There are many companies serving FMCG and retail that, like Nielsen, share the same goal: To deliver the most value to our mutual clients. With the explosion of data and new ways to harness it, there are huge advantages to working together to address our clients’ expanding needs. That’s why we created our Connected Partner Program. It brings together like-minded businesses and makes it easy for us to collaborate. By opening up our data and resources we enable our clients and partners to add value by expanding their networks.