Ingredient level analytics for improved consumer experiences

Through the Connected Partner Program, Food Maestro builds upon Nielsen product data to create a comprehensive database of food ingredients. In doing so, Food Maestro helps consumers, healthcare providers, manufacturers and retailers to better understand exactly what is being consumed.

Powerful analytics behind the scenes allow manufacturers to analyze consumer food lifestyle choices and ingredient thresholds at a granular level. For retailers, the deep product ingredient information can be used to advise diet constrained consumers and calculate consumer’s basket health scores — as well as recommendations to improve it.

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  • Retailers can create personalised shopping experiences around health or claims like “natural”
  • Manufacturers can analyse how their assortment’s ingredients, nutrition or claims stack up against the marketplace
  • Existing data is leveraged to code products ingredients, so you don’t have worry about resources or additional costs


Contact your Nielsen Business Partner or email us directly at connectedpartner@nielsen.com.
You can also visit http://sites.nielsen.com/connectedpartner/ or foodmaestro.me/.


There are many companies serving FMCG and retail that, like Nielsen, share the same goal: To deliver the most value to our mutual clients. With the explosion of data and new ways to harness it, there are huge advantages to working together to address our clients’ expanding needs. That’s why we created our Connected Partner Program. It brings together like-minded businesses and makes it easy for us to collaborate. By opening up our data and resources we enable our clients and partners to add value by expanding their networks.