Socially Sourced Audience Insights and Behavioral Analytics Based on Geolocation Data.

Ground Signal provides you audience insights and consumer behavior analytics by using geolocation data and 1.35B unique social profiles across 65M venues worldwide. Information derived by Ground Signal includes demographic, multicultural background and brand affinity at the venue level allowing you to optimize your on-premise activity. Free from traditional research methodology dependencies, this research also allows you to gather insights on niche consumer behaviors previously inaccessible.

Through the connected partner program, you will be able to qualify on-premise audience insights and prioritize activation effort to increase sales.


  • Bridge the gap between online experiences and offline behaviors using geolocation and social data to uncover the 90% of customers who are not engaging directly with your brand.
  • Amplify activation through the use of data driven influencers by 3.5 – 5x compared to traditional campaigns.
  • Optimize marketing spend by identifying specific brands customers engage with and locations they visit.
  • Understand the influencers and types of content that drives interaction among your customers.


Contact your Nielsen Business Partner or email us directly at connectedpartner@nielsen.com.
You can also visit http://sites.nielsen.com/connectedpartner/ or groundsignal.com/.


There are many companies serving FMCG and retail that, like Nielsen, share the same goal: To deliver the most value to our mutual clients. With the explosion of data and new ways to harness it, there are huge advantages to working together to address our clients’ expanding needs. That’s why we created our Connected Partner Program. It brings together like-minded businesses and makes it easy for us to collaborate. By opening up our data and resources we enable our clients and partners to add value by expanding their networks.