Analytics | Manufacturer - Retailer
Socially Sourced Audience Insights and Behavioral Analytics Based on Geolocation Data.
Ground Signal provides you audience insights and consumer behavior analytics by using geolocation data and 1.35B unique social profiles across 65M venues worldwide. Information derived by Ground Signal includes demographic, multicultural background and brand affinity at the venue level allowing you to optimize your on-premise activity. Free from traditional research methodology dependencies, this research also allows you to gather insights on niche consumer behaviors previously inaccessible.
Through the connected partner program, you will be able to qualify on-premise audience insights and prioritize activation effort to increase sales.
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There are many companies serving FMCG and retail that, like Nielsen, share the same goal: To deliver the most value to our mutual clients. With the explosion of data and new ways to harness it, there are huge advantages to working together to address our clients’ expanding needs. That’s why we created our Connected Partner Program. It brings together like-minded businesses and makes it easy for us to collaborate. By opening up our data and resources we enable our clients and partners to add value by expanding their networks.