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OVERVIEW

The best source of information on the food you eat

HowGood provides positive only sustainability ratings so that you can highlight to consumers your dedication to the “be better” movement. Our ratings are based on over 10 years of extensive research in conjunction with hundreds of industry experts, academics, scientists, and farmers, and 60+ metrics under the umbrellas of growing guidelines, processing practices, and company conduct.

Once rated, HowGood can help you commercialize your better benefit and through the Connected Partner Program, measure increased success.

Watch the video at
https://www.youtube.com/watch?v=H-ThLPQhHjk

KEY BENEFITS

  • Increase the your average revenue per basket by 5%
  • Increase your average sales by +200% when your product receives a “best” rating
  • Retain and acquire more customers when they feel empowered to buy better and do better

RESOURCES

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WANT TO LEARN MORE?

Contact your Nielsen Business Partner or email us directly at connectedpartner@nielsen.com.
You can also visit http://sites.nielsen.com/connectedpartner/ or howgood.com/#/.

ABOUT THE CONNECTED PARTNER PROGRAM

There are many companies serving FMCG and retail that, like Nielsen, share the same goal: To deliver the most value to our mutual clients. With the explosion of data and new ways to harness it, there are huge advantages to working together to address our clients’ expanding needs. That’s why we created our Connected Partner Program. It brings together like-minded businesses and makes it easy for us to collaborate. By opening up our data and resources we enable our clients and partners to add value by expanding their networks.