OVERVIEW

Connect Your Promotional Executions to Consumer Purchase Data

Market Track helps you maximize your promotion efforts by coding promotional content and creative which allows you to monitor and analyze causal data, creative execution, ad spending and competitive activities, both in-store and online.

Through the Connected Partner Program, Market Track feature ad data can be integrated with Nielsen POS data, which means you can spend more time analyzing what promotional executions work and less time connecting the data sets. Specifically, you will be able to identifying top performing ad blocks, products and attributes, optimized assortment recommendations and opportunities to change course on underperforming brands.

Watch the video at
https://vimeo.com/196463422

KEY BENEFITS

  • Easily monitor and analyze advertising, promotional and pricing activity across multiple media for a comprehensive view of the competitive landscape
  • Standardize metrics, scorecards and data visualizations across sales teams in an easy to use platform
  • Make better decisions during annual planning and seasonal reviews with optimal ad characteristics (placement, offer type, ad type, etc.) identified from ad performance over time

WANT TO LEARN MORE?

Contact your Nielsen Business Partner or email us directly at connectedpartner@nielsen.com.
You can also visit http://sites.nielsen.com/connectedpartner/ or markettrack.com.

ABOUT THE CONNECTED PARTNER PROGRAM

There are many companies serving FMCG and retail that, like Nielsen, share the same goal: To deliver the most value to our mutual clients. With the explosion of data and new ways to harness it, there are huge advantages to working together to address our clients’ expanding needs. That’s why we created our Connected Partner Program. It brings together like-minded businesses and makes it easy for us to collaborate. By opening up our data and resources we enable our clients and partners to add value by expanding their networks.