OVERVIEW

Digital marketing optimized for in-store conversion

Pathformance enables you to better connect your brand with shoppers by providing real-time insights based on store-level, item-level and product availability. Armed with this data, you can identify purchase intent KPIs and drive foot traffic to brick-and-mortar retailers through digital mobile activation at the point of purchase.

Through the Connected Partner Program, you will achieve maximum quantified and measurable ROI, drive double-digit sales lift by combining real-time data with campaign intelligence to pinpoint the precise campaign locations and opportunities to optimize marketing strategies.

KEY BENEFITS

  • Accelerate sales with double digit lifts, build brand awareness and drive volume at retailers and by store
  • Understand share of shelf and market share conditions in real time
  • Improve the effectiveness of product launches by checking product availability at the store level in real-time, make sure the product is available for the shopper to purchase in each store
  • Real-time data allows for intelligent, effective and efficient marketing programs, and greater returns on media and activation

WANT TO LEARN MORE?

Contact your Nielsen Business Partner or email us directly at connectedpartner@nielsen.com.
You can also visit http://sites.nielsen.com/connectedpartner/ or pathformance.com.

ABOUT THE CONNECTED PARTNER PROGRAM

There are many companies serving FMCG and retail that, like Nielsen, share the same goal: To deliver the most value to our mutual clients. With the explosion of data and new ways to harness it, there are huge advantages to working together to address our clients’ expanding needs. That’s why we created our Connected Partner Program. It brings together like-minded businesses and makes it easy for us to collaborate. By opening up our data and resources we enable our clients and partners to add value by expanding their networks.