Bring Your Customer Data to Life with AI and Machine Learning

PersonaPanels allows you to test your product or advertising ideas on modeled consumers, known as animated personas. Built using big data, AI, and machine learning, these personas accurately reflect the wants, needs, and motivations of your consumers. And without response fatigue or respondent bias, you can test an infinite number of ideas at unimaginable speeds and for a fraction of the cost.

Through the Connected Partner Program, Nielsen’s consumer panel data helps inform the animated personas with current CPG trends, and allows the personas to be grouped into research panels.

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  • Clients can test infinite messages and ideas on virtual panel, lowering costs
  • No respondent bias or tendency to “please the questioner”
  • Animated Personas continuously learn to stay up to trend
  • Real-time access to insights, day or night


Contact your Nielsen Business Partner or email us directly at connectedpartner@nielsen.com.
You can also visit http://sites.nielsen.com/connectedpartner/ or personapanels.com.


There are many companies serving FMCG and retail that, like Nielsen, share the same goal: To deliver the most value to our mutual clients. With the explosion of data and new ways to harness it, there are huge advantages to working together to address our clients’ expanding needs. That’s why we created our Connected Partner Program. It brings together like-minded businesses and makes it easy for us to collaborate. By opening up our data and resources we enable our clients and partners to add value by expanding their networks.