OVERVIEW

Weatherize Your Business

Planalytics provides weather analytics to help your company identify and proactively plan for sales fluctuations created by ongoing weather volatility. The Connected Partner Program enables Planalytics to leverage Nielsen data for product-level analytics by isolating weather conditions that drive consumer purchases and calculating the percent of sales that are directly influenced. Planalytics’ market-by-market insights, which quantify how much demand for products rise or fall as weather conditions change, enable your company to better manage climate-driven opportunities and risks throughout the year.

Watch the video at
https://vimeo.com/129212888

KEY BENEFITS

  • Improve product-level planning accuracy by up to 25% annually by removing weather bias from historical sales.
  • Increase sales by better aligning inventory, marketing, and operations with weather-driven demand opportunities.       
  • Evaluate business performance more effectively by understanding weather’s positive or negative impacts.

WANT TO LEARN MORE?

Contact your Nielsen Business Partner or email us directly at connectedpartner@nielsen.com.
You can also visit http://sites.nielsen.com/connectedpartner/ or planalytics.com/.

ABOUT THE CONNECTED PARTNER PROGRAM

There are many companies serving FMCG and retail that, like Nielsen, share the same goal: To deliver the most value to our mutual clients. With the explosion of data and new ways to harness it, there are huge advantages to working together to address our clients’ expanding needs. That’s why we created our Connected Partner Program. It brings together like-minded businesses and makes it easy for us to collaborate. By opening up our data and resources we enable our clients and partners to add value by expanding their networks.