Discover true drivers of consumers’ purchase decisions

Marketing, pricing, and promotions influence a consumer’s purchase decision, but what else? External factors such as wages, energy costs, and sentiment can influence as much as 80% of retail and CPG sales. With Prevedere you can accurately identify what truly influences consumer purchase decisions and the effect that will have on your sales in the future. You’ll get a complete picture with the ability to easily analyze internal performance data, syndicated data from Nielsen, and millions of global and regional external data sets, all in real-time.

Through the Connected Partner Program, you can now make smarter, more profitable decisions in an ever-changing economy.

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  • Gain real-time insights on the internal and external factors that drive future sales, by category, brand, channel, and customer
  • Make data-driven decisions to optimize marketing and merchandising activities to take advantage of future opportunities and to manage through future downturns
  • Discover the drivers of your competitors’ business to capture market share


Contact your Nielsen Business Partner or email us directly at connectedpartner@nielsen.com.
You can also visit http://sites.nielsen.com/connectedpartner/ or prevedere.com.


There are many companies serving FMCG and retail that, like Nielsen, share the same goal: To deliver the most value to our mutual clients. With the explosion of data and new ways to harness it, there are huge advantages to working together to address our clients’ expanding needs. That’s why we created our Connected Partner Program. It brings together like-minded businesses and makes it easy for us to collaborate. By opening up our data and resources we enable our clients and partners to add value by expanding their networks.