Analytics - Execution | Manufacturer
Powering Proximity Marketing to Drive In-Store Purchases
ShopAdvisor helps you drive today’s mobile savvy shoppers to brick-and-mortar stores by powering mobile proximity marketing campaigns. Our platform combines real-time contextualized shopper, location and product availability information that enables you to deliver each consumer a uniquely personalized and relevant shopping experience that spans from initial product discovery on their smartphone to eventual purchase in the store. Additionally, our sales lift capabilities helps measure campaign period sales and YOY sales rates to a test group versus a control group so you can prove the best ROAS.
With the Connected Partner Program, you will have the most accurate and up-to-date data so you can fully understand the product, context, shopper, and sales data measurement insights that lead to the most successful campaigns.
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There are many companies serving FMCG and retail that, like Nielsen, share the same goal: To deliver the most value to our mutual clients. With the explosion of data and new ways to harness it, there are huge advantages to working together to address our clients’ expanding needs. That’s why we created our Connected Partner Program. It brings together like-minded businesses and makes it easy for us to collaborate. By opening up our data and resources we enable our clients and partners to add value by expanding their networks.