OVERVIEW

Powering Proximity Marketing to Drive In-Store Purchases

ShopAdvisor helps you drive today’s mobile savvy shoppers to brick-and-mortar stores by powering mobile proximity marketing campaigns. Our platform combines real-time contextualized shopper, location and product availability information that enables you to deliver each consumer a uniquely personalized and relevant shopping experience that spans from initial product discovery on their smartphone to eventual purchase in the store. Additionally, our sales lift capabilities helps measure campaign period sales and YOY sales rates to a test group versus a control group so you can prove the best ROAS.

With the Connected Partner Program, you will have the most accurate and up-to-date data so you can fully understand the product, context, shopper, and sales data measurement insights that lead to the most successful campaigns.

KEY BENEFITS

  • Increased personalization, interaction, engagement and loyalty with consumers through signals from the products and brands they interact with the most
  • Enhanced understanding of the relationship between a shopper’s current context and the products and messaging that is is critical to them
  • Deeper knowledge of where your products are so you can save money and direct shoppers only to the stores that have your product in-stock
  • Advanced insights, tracking and performance measurement through pre-campaign analysis to post-campaign sales lift study

WANT TO LEARN MORE?

Contact your Nielsen Business Partner or email us directly at connectedpartner@nielsen.com.
You can also visit http://sites.nielsen.com/connectedpartner/ or shopadvisor.com.

ABOUT THE CONNECTED PARTNER PROGRAM

There are many companies serving FMCG and retail that, like Nielsen, share the same goal: To deliver the most value to our mutual clients. With the explosion of data and new ways to harness it, there are huge advantages to working together to address our clients’ expanding needs. That’s why we created our Connected Partner Program. It brings together like-minded businesses and makes it easy for us to collaborate. By opening up our data and resources we enable our clients and partners to add value by expanding their networks.