Analytics | Manufacturer - Retailer
Build optimal promotions using Artificial Intelligence, not manpower
Singular Intelligence allows you to identify the optimal pricing and most effective promotion strategies for profitable growth. Unlike other tools, Singular Intelligence uses AI and complementary market data to create forecasts that are more than 80% accurate in predicting threats, opportunities and demand. The same AI and data are then used to automate many of the decision-making tasks involved in planning, modelling, and executing offers and trade promotions. This allows manufacturers and retailers to account for all relevant market factors, identify localised and segmented insights and save valuable time in doing so.
Through the Connected Partner Program, Nielsen data will provide additional granularity and accuracy when modelling future scenarios, monitoring in-flight promotions, and developing better promotion strategies.
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There are many companies serving FMCG and retail that, like Nielsen, share the same goal: To deliver the most value to our mutual clients. With the explosion of data and new ways to harness it, there are huge advantages to working together to address our clients’ expanding needs. That’s why we created our Connected Partner Program. It brings together like-minded businesses and makes it easy for us to collaborate. By opening up our data and resources we enable our clients and partners to add value by expanding their networks.