Execution | Retailer
The Right Offer for Each and Every Customer
SO1 allows you to deliver individualized promotions to your shoppers using AI technology. The SO1 Engine autonomously learns why customers buy which products and then analyzes their willingness-to-pay to determine the best combination of product, time and discount per customer. With highly relevant promotions, your shoppers will be spending more, leading to significant increases in your revenue, profit and customer satisfaction.
Through the Connected Partner Program, Nielsen’s consumer panel data will provide the SO1 Engine with a cross-channel view of shopping behavior.
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There are many companies serving FMCG and retail that, like Nielsen, share the same goal: To deliver the most value to our mutual clients. With the explosion of data and new ways to harness it, there are huge advantages to working together to address our clients’ expanding needs. That’s why we created our Connected Partner Program. It brings together like-minded businesses and makes it easy for us to collaborate. By opening up our data and resources we enable our clients and partners to add value by expanding their networks.