It's like hearing from every customer in your industry

Social Standards allows you to objectively measure your brand’s health and performance in comparison to the market so you can discover and deliver actionable business insights. By tapping into the largest unfiltered consumer data set, social media, Social Standards will help you identify brand sentiment, new opportunities, partners and audiences for targeted promotions. Social Standards then provides you with powerful analytics to answer the two most important questions: how effective were my efforts and why?

Through the Connected Partner Program your Nielsen sales data can be incorporated into your analysis for even more accurate identification of which consumer and demographic factors contributed to changes in your sales.


  • Spot trends, predict fads and discover unknown emerging competitors before they become threats.
  • Gain a deeper understanding into the details of what makes your customers who they are, what they consume, how they consume it, and why.
  • Use data-driven insights to inform your next best move in the marketplace while objectively measuring marketing ROI.


Contact your Nielsen Business Partner or email us directly at connectedpartner@nielsen.com.
You can also visit http://sites.nielsen.com/connectedpartner/ or socialstandards.com/.


There are many companies serving FMCG and retail that, like Nielsen, share the same goal: To deliver the most value to our mutual clients. With the explosion of data and new ways to harness it, there are huge advantages to working together to address our clients’ expanding needs. That’s why we created our Connected Partner Program. It brings together like-minded businesses and makes it easy for us to collaborate. By opening up our data and resources we enable our clients and partners to add value by expanding their networks.