70% of business is weather sensitive – which part of your supply chain, marketing and sales is?

Weathernews (Est. 1986) helps you reduce risk due to weather and optimize profit by providing weather-economic indexes. Weather data is collected by Weathernew’s private meteorological infrastructure as well as governmental sources to predict conditions down to the city level. Delivered through a SaaS platform, these indexes help you to foresee your activities, adjust your supply chain, and refine your pricing and promotion to optimize sales and profit. You will also be able to understand if fluctuation in demand is weather related and if your promotion was impactful by eliminating the weather impact.

Through the Connected Partner Program, Weathernews can provide insight on the impact of weather conditions on historic and future demand.

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  • Insight on weather impact for your business
  • Increase revenue, margin and market share
  • Decrease stocks and better balance inventory
  • Reduce waste


Contact your Nielsen Business Partner or email us directly at connectedpartner@nielsen.com.
You can also visit http://sites.nielsen.com/connectedpartner/ or global.weathernews.com.


There are many companies serving FMCG and retail that, like Nielsen, share the same goal: To deliver the most value to our mutual clients. With the explosion of data and new ways to harness it, there are huge advantages to working together to address our clients’ expanding needs. That’s why we created our Connected Partner Program. It brings together like-minded businesses and makes it easy for us to collaborate. By opening up our data and resources we enable our clients and partners to add value by expanding their networks.