Fiddlehead

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OVERVIEW

Fiddlehead uses prescriptive analytics to help you identify competitive blind spots and predict competitor promotions using their Promo Guardian™ offering. Promo Guardian™ is a CPG retail category report that benchmarks promotional effectiveness drivers against competitors. It enables you to understand the underlying drivers causing variance in promotional yield by pinpointing which of your retail markets are underperforming, and quantifying these inefficiencies in dollars.