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Market Track helps you maximize your promotion efforts by coding promotional content and creative which allows you to monitor and analyze causal data, creative execution, ad spending and competitive activities, both in-store and online. Market Track feature ad data can be integrated with Nielsen data, which means you can spend more time analyzing what promotional executions work and less time connecting the data sets. Specifically, you will be able to identifying top performing ad blocks, products and attributes, optimized assortment recommendations and opportunities to change course on under performing brands.