Pathformance

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OVERVIEW

Pathformance is the leader in full service shopper marketing activations for in-campaign media optimization and allocation that helps connect your brand with shoppers by providing real-time data and insights based on store-level, item-level and product availability for targeting media. Armed with this data, your shopper marketing campaigns will drive foot traffic to brick-and-mortar retailers with product in-stock and available to sell to the shopper using digital mobile activation at the point of purchase at each individual store. This results in precise store level targeting for better sales lift results and ROAS.

Pathformance provides pre-during-post campaign sales lift analysis for ROI and ROAS results.