Daryl Battaglia, VP, Strategy & Innovation, Media Analytics, Nielsen

I’ve always had an interest in volunteering. Nielsen Cares has provided a platform to make an impact in our communities on a much bigger scale than what we could achieve alone. When we want to schedule a big volunteer event, or leverage our data and expertise to help a cause, we can now draw upon the 40,000+ Nielsen associates to help make a real difference. It’s become a part of our culture and given us a forum to discuss new ways that we can help others.

We’re now getting ready for our seventh Nielsen Global Impact Day (NGID), a global day of volunteering that Nielsen does in close to 100 countries each year. It has grown over the years, but my favorite Nielsen Cares experience was the first year, leading NGID in our New York City office. We had ambitious goals and no idea how to make it happen when we first started. The success of that first year helped build a lasting tradition at Nielsen. We created a planning team of over 30 volunteers who each held different roles, from establishing relationships with various non-profit organizations to leading our internal communications.

Participating in Nielsen Cares has been beneficial to my career at Nielsen as well. I’ve built relationships with so many people from other parts of the company. Leveraging that network has helped whenever I needed to reach out to work with other parts of the company. Nielsen Cares has given me the chance to develop my leadership skills in different ways as well, leading large company initiatives. Perhaps most importantly, it has helped create a positive environment at Nielsen, and a company we can all be proud to be a part of.