I led the Green Team in South Asia from 2014 to 2016. It was a huge learning for me as an individual and as a leader on how we can make a difference. Sustainability has to be a way of life extending deep into personal, professional as well as social actions we take on a day-to-day basis.
At Nielsen, we are in a unique position to not only practice sustainability within our own operations, but also make it a part of our measurement of market trends, consumer behavior and consultancy to clients operating across industries. We can be the “sustainability multiplier” when we advise our clients on areas like innovation, market segmentation and sales effectiveness. Each activity under these has a sustainability footprint.
There is a long way to go and a lot more we can do on sustainability. We are in an industry that is becoming more and more oriented toward evolving technology, like machine learning and artificial intelligence. This gives us the opportunity to significantly reduce our carbon footprint as we move to newer ways of measurement.