• 93% OF UK ADULTS PLAN TO FOLLOW THE PARALYMPICS
    93% OF UK ADULTS
    PLAN TO FOLLOW THE PARALYMPICS
  • 16-24 YEAR OLDS
    74% OF UK ADULTS AGREE
    THE OLYMPIC GAMES WILL LEAVE A LASTING LEGACY FOR THE UK
  • OVER 12% OF ALL PUBLIC UK ONLINE BUZZ
    OVER 12% OF ALL PUBLIC ONLINE BUZZ IN THE UK
    WAS ABOUT THE PARALYMPICS ON OPENING CEREMONY DAY
  • 90% OF ADULTS RECALL SEEING OLYMPIC-RELATED
    90% OF ADULTS RECALL SEEING
    OLYMPIC-RELATED ADVERTISING DURING GAMES TIME IN THE UK
  • 28% OF UK ADULTS HAVE BEEN INSPIRED
    28% OF UK ADULTS HAVE BEEN INSPIRED
    TO INCREASE THEIR SPORTING ACTIVITY DUE TO THE OLYMPIC GAMES
  • 85% OF UK ADULTS BELIEVE LONDON 2012
    85% OF UK ADULTS BELIEVE LONDON 2012
    HAS SUCCEEDED IN ITS AIM TO ‘INSPIRE A GENERATION’

The Intelligence Behind London 2012

Nielsen is the Official Market Research Services Provider to the London 2012 Olympic and Paralympic Games. We are providing key research insights to help ensure that every aspect of The Games delivers what the public desires.

This is the first time that research has played such a pivotal role in decision making for a major global sports event. The London Organising Committee of the Olympic and Paralympic Games (LOCOG) are determined that public and stakeholder opinion is sought, understood and accounted for in respect of pre- and in-Games time activity, as well as the Games’ Legacy.

We have completed over 65 studies to help LOCOG realise this ambition, earning the reputation as “The Intelligence Behind London 2012″. Read More

Blog Posts

BT Beats Bolt in Race for Olympics’ Most Memorable TV Ad
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UK Excitement for Paralympics Grows, as Pride Swells Around Hosting the Games
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Use of Apps Trumps Mobile Web Around London 2012 Games
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The ‘Socialympics’ Ignites London
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