The Intelligence Behind London 2012
Nielsen is the Official Market Research Services Provider to the London 2012 Olympic and Paralympic Games. We are providing key research insights to help ensure that every aspect of The Games delivers what the public desires.
This is the first time that research has played such a pivotal role in decision making for a major global sports event. The London Organising Committee of the Olympic and Paralympic Games (LOCOG) are determined that public and stakeholder opinion is sought, understood and accounted for in respect of pre- and in-Games time activity, as well as the Games’ Legacy.
We have completed over 65 studies to help LOCOG realise this ambition, earning the reputation as “The Intelligence Behind London 2012″. Read More