Sean Casey talks about Social Content Ratings, the most comprehensive measurement of TV-related social media activity available, which released last month.Continue Reading
Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.
Our Media Lab at CBS Television City Research City in Las Vegas allows us to apply cutting edge technology to marketing challenges. The lab’s most recent study took a closer look at how well advertisements in virtual reality resonate, as well as consumer sentiment toward the growing platform.Continue Reading
We’re excited to announce that Brad Kelly, managing director of Nielsen Audio, has been selected by Radio Ink as one of the 2016 40 Most Powerful in Radio!Continue Reading
Nielsen’s Concept Quick Predict solution enables CPG companies to make better innovation decisions faster.Continue Reading
Stuart Taylor, senior vice president of global product leadership, walked category management industry players through the landscape of the ongoing challenges facing the CPG industry—ranging from stock keeping unit (SKU) proliferation, declining SKU productivity and persistent out-of-stock occurrences.
In this video, Damian Garbaccio, executive vice president of the Nielsen Marketing Cloud, discusses how Nielsen has set itself apart in the cloud marketing space. He identifies Nielsen’s proprietary data and superior analytics capabilities as key differentiators.Continue Reading
Staying ahead of big consumer tech trends can be daunting for retailers. Not only have today’s food shoppers transitioned to a new digital norm, the landscape they live in is rapidly evolving. But it’s not just about keeping tabs on trends like automatic replenishment and digital couponing. The shifting global socio-economic landscape adds an additional […]Continue Reading
At Nielsen, we’ve been focused on leveraging consumer data to create actionable insights for our clients for almost a hundred years. Our corporate responsibility (CR) program was built on this legacy of using data to drive decision-making. Since 2010, our focus has grown from engaging employees through volunteer programs to monitoring the environmental, social and governance (ESG) issues that matter most to our stakeholders and to our company.Continue Reading
Nielsen is a place where employees can be themselves, make a difference and grow with us—even after they leave the company. And through the recently revitalized Nielsen Alumni Network, we’ve made strides to reconnect with former associates worldwide.Continue Reading
Peter Naylor, Hulu’s senior vice president of ad sales, recently expressed to Megan Clarken, president of product leadership at Nielsen, that independent third-party measurement is imperative in today’s evolving ecosystem.
Recently, Steve Hasker, global president and chief operating officer (COO), sat down to share his thoughts on the value of the Nielsen Global Responsibility Report, a first for the company.