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News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.

Measuring the Impact of Climate Change

There is no denying the clear and measurable effects of climate change, and organizations around the globe are starting to assess the impact of the changing environment on their operations, align on recommendations for how companies can take strategic action on climate change and encourage increased climate-related disclosures. Nielsen is no exception; we acknowledged the […]

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Nielsen Russia Touts Big Data and Tech-Driven Measurement for 25th Anniversary

To celebrate our 25th anniversary in Russia, we invited more than 185 CEO and C-suite guests from the FMCG and retail industries to our offices. During the event, we invited them to learn more about our tech-driven measurement solutions, which allow them to have access to data on the go, launch best products even faster, precisely measure returns on investments and understand consumer needs that are hard to express with words.

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Nielsen Touts Neuroscience at National Restaurant Association Marketing Executives Group Conference

Every player in the retail and food service industry is looking for an edge, and Nielsen executives provided a path forward in the form of neuroscience. Leading three, five-minute sessions and breakout roundtable discussions at a recent National Restaurant Association event in Chicago, Dr. Elise Temple, Vice President of Neuroscience at Nielsen, and Elizabeth Douglass, Senior Vice President of Client Consulting at Nielsen, had the opportunity to educate attendees on the subconscious factors driving consumer behavior—factors that consumers can’t easily articulate.

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