Ad spend as a percentage of total marketing is trending up. The reason? In a word, precision. CEO Mitch Barns explains how marketers are able to be more precise with their advertising today than ever before thanks to more and better data, as well as evolving technology and tools.Continue Reading
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News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.
In the make-or-break world of advertising, there’s no over-emphasizing the need for good ads. But marketers and advertisers don’t just want solid creative. They want to know how effective their ads will be in getting positive returns—even before their campaigns have launched. While knowing what happens tomorrow isn’t technically possible, results from a five-month study […]Continue Reading
We are very excited to announce that Nielsen has officially acquired Repucom, the global leader in sports measurement, evaluation and intelligence.
We’re thrilled to announce that Progressive Grocer has named Karen Fichuk, president, Lead Markets, Nielsen, as a Top Woman in Grocery in its “Senior Level Executives” category!Continue Reading
Today, Nielsen’s senior vice president of professional services, Carol Gstalder, helped set the stage at The White House Council on Women and Girls’ first United State of Women.Continue Reading
Nielsen earned the No. 4 spot on Diversity MBA’s 2016 rankings of “Best Places for Women & Diverse Managers to Work.” This honor follows a series of workforce diversity and inclusion recognitions for the company.Continue Reading
We’re excited to announce that our BASES forecasting model recently underwent the Marketing Accountability Standards Board (MASB) Marketing Metrics Audit Protocol, becoming the first and only forecasting model in the industry to undergo this accountability standard.Continue Reading
On June 2, 2016, more than 23,000 Nielsen associates came together to volunteer for Nielsen Global Impact Day (NGID). This marked our fifth-annual global day of service, and the impact was one of the strongest yet. Volunteers helped with more than 1,400 projects in over 900 community organizations across more than 92 countries where Nielsen operates.Continue Reading
When consumers know what to expect, and are not feeling uncertain, they can tolerate a lot. Inflation, high or low, matters more or less depending on how far those affected anticipate it and can consequently incorporate it into their expectations about coming price changes, but consumers often react strongly when inflation or deflation is unexpected. Louise Keely uses Nielsen’s global consumer confidence index to illustrate this trend.Continue Reading
Since 2014, Nielsen has had a strategic alliance with Special Olympics, and as part, we’re working with the organization to help better understand the impact of its programs and the influence of people with intellectual disabilities by using our data, measurement and analytical capabilities.Continue Reading
Corporate social responsibility isn’t a new topic, but it is one that a growing number of consumers around the globe are taking an interest in. And as Carol Gstalder, SVP, Consumer Insights North America Leader, presented during the CECP Summit, consumer brands that demonstrate commitment to sustainability outperform those that don’t.Continue Reading