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News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.

Nielsen Included in 2019 Sustainability Yearbook for Second Year in a Row

Nielsen has been included for the second consecutive year in RobecoSAM’s annual “Sustainability Yearbook” for 2019. Honored with the Bronze Class distinction, this marks our fourth sustainability-related recognition in the last 12 months. We were also honored to be included on JUST Capital’s 2018 “JUST 100” rankings as the industry leader for Media companies at #40 on the list, on the 2018 Dow Jones Sustainability (DJSI) North America and World indices, and on the 2019 Bloomberg Gender Equality Index (GEI).

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Marketing Measurement Takes Center Stage at AdExchanger Industry Preview 2019

In the U.S., the average person consumes over 82 hours of media a week via multitasking, a trend that will continue to grow in ways we never thought possible. In order to further grasp the opportunity in the current video landscape, particularly the growth of mobile video, marketers need to understand how people engage with video across screens rather than understanding segmented engagement with TV or digital.

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Nielsen at NATPE 2019: Discussing the Growth of OTT and OTA Viewing Amid an Evolving Media Landscape

As consumers seek more compelling content in cost-effective ways, employing over-the-air (OTA) antennas for broadcast TV is growing rapidly. For broadcasters and advertisers, understanding who’s in OTA homes and how they engage with media is critical to understanding the current viewing landscape, which Nielsen discussed at the recent NATPE conference in Miami Beach.

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Nielsen identified as a “Strong Performer” in Asia Pacific for marketing measurement and optimization in Q4 2018

We’re excited to share that Nielsen was recently listed as a “Strong Performer” in “The Forrester WaveTM: Marketing Measurement and Optimization Solutions in Asia Pacific, Q4 2018 Report.” This is a significant recognition considering it’s Forrester Research’s first wave report for Asia Pacific.

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At NRF’s Big Show, Nielsen and CiValue Talk About Embracing Consumer Disloyalty

In an era where choice is at an all-time high, digital discovery is driving disloyalty. Today’s consumers are attracted to purchasing paths that lead them to the right product at the right price—wherever that may be at that moment. But when equipped with the right tools and datasets, brands and retailers can embrace retail infidelity as a means to foster growth.

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Helping to Innovate an Iconic Brand: Nielsen Consumer Neuroscience Presents at IIeX Behavior Conference

In front of an audience of forward-thinking researchers and marketers at a recent lleX Behavior Conference in Chicago, Dr. Sarah Yu, Client Service & Neuroscience Director at Nielsen Consumer Neuroscience presented along with Kathryn Grater, Senior Leader Research Innovation & Behavioral Science at Kimberly Clark, discussed the importance of using consumer neuroscience technologies to identify the meaningful influences on consumer behavior that help grow brands through innovation.

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