Welcome to News Center

News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.

Nielsen Traces the Asian American Consumer Journey at New York Stock Exchange

Nielsen’s understanding of the complex diversity of the breadth of the American consumer landscape empowers brands and marketers to truly understand how people are engaging with brands, what’s influencing their decisions and how they’re spending their time and money. In its ongoing effort to deliver key insight for brands, Nielsen recently highlighted new findings from its latest Diverse Intelligence consumer report on Asian American consumers at a marquee event held at the New York Stock Exchange.

Continue Reading

Nielsen at NACS: Personalization and Customization Are the Future of Convenience

At this year’s NACS North American CEO Summit Jeanne Danubio, President, North America Connect, provided recommendations into how today’s C-store can shift from tobacco, gasoline and beer to become central meeting places, to transform into ideal pick up points, and to embrace innovations that improve shoppers’ ability to customize and personalize their experiences.

Continue Reading

Integrity is the Foundation of Everything We Do at Nielsen

Recently, Julia Wilson, VP, Global Responsibility & Sustainability, Nielsen, sat down with Emily Epstein, SVP, General Counsel of Corporate & Compliance, and Corporate Secretary, Nielsen, to discuss how a foundational focus on integrity is operationalized across the company. Our new operating principle of Trust and Accountability is key to making sure integrity is part of everyone’s day-to-day focus.

Continue Reading

Nielsen Launches Nielsen Marketing Cloud in Australia

We’re excited to announce that we recently launched Nielsen Marketing Cloud in Australia—the 10th market globally to benefit from the platform. With Nielsen Marketing Cloud, brands, agencies and media companies are able to connect more deeply with their customers by combining data analytics, media planning, marketing activation and data management into a single cloud platform.

Continue Reading