Sean Casey talks about Social Content Ratings, the most comprehensive measurement of TV-related social media activity available, which released last month.Continue Reading
Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.
Today, Nielsen launched the Nielsen Connected Partner Program, an industry first solution that helps consumer packaged goods (CPG) and retail clients get the most value from the companies that serve them. Tied to a deeper global technology investment in client enablement, the Nielsen Connected Partner Program will be a managed marketplace of partners within an open ecosystem, allowing clients to discover new partners while utilizing the most robust retail and shopper data in the world.Continue Reading
John Burbank and Sneha Dontula recently spoke to Andrew Mccaskill about Nielsen’s Abled and Disabled Employees Partnering Together employee resource group.Continue Reading
October 19th marks Disability Mentoring Day (DMD). At Nielsen, we’re proud of our ongoing commitment to professional development for associates with disabilities and associates who are caregivers.Continue Reading
This past summer, we launched the Nielsen Journal of Measurement to share some of the exciting technical and methodological measurement work we’re focused on every day. Our second issue of the journal, released today, takes a deeper look into how some of that work is transforming measurement in whole new ways.Continue Reading
Today, we’re excited to release a new Nielsen Careers site designed to help candidates better understand who we are and what it’s like to work at Nielsen. The site also makes it quick and easy to find the right opportunities, with easy-to-find, universal job search and a several additional features.Continue Reading
Every year, the Frankfurt Book Fair is one of the largest gatherings for the international publishing world. And for the second year in a row, Nielsen’s Book team is collaborating with the fair to present key trends in the global market.Continue Reading
Steve Hasker, Nielsen’s President and Chief Operating Officer, recently presented at the MMA Forum in India, hosted by the Mobile Marketing Association. His talk focused on the growing number of mobile users in the country and what it means for marketers.Continue Reading
To commemorate Hispanic Heritage Month, we sat down with Monica Gil, SVP and General Manager, Multicultural Growth and Strategy, Nielsen, and Luis Miranda, co-chair of Nielsen’s Hispanic Latino Advisory Council, to discuss our recently released Diversity Intelligence Series Hispanic Consumer Report.
In the last 12 months, 80% of American music listeners used an online streaming service (including music, video and live-broadcast radio). But where are they tuning in? Our Music Connect dashboard breaks out streaming data by over 200 U.S. markets.Continue Reading
While podcast listening is booming, the lack of third-party podcast metrics based on consumption rather than downloads has kept advertisers from really committing budget to the space. That is set to change as we prepare to launch a syndicated podcast measurement service in 2017.Continue Reading