Ad spend as a percentage of total marketing is trending up. The reason? In a word, precision. CEO Mitch Barns explains how marketers are able to be more precise with their advertising today than ever before thanks to more and better data, as well as evolving technology and tools.Continue Reading
Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.
Staying ahead of big consumer tech trends can be daunting for retailers. Not only have today’s food shoppers transitioned to a new digital norm, the landscape they live in is rapidly evolving. But it’s not just about keeping tabs on trends like automatic replenishment and digital couponing. The shifting global socio-economic landscape adds an additional […]Continue Reading
At Nielsen, we’ve been focused on leveraging consumer data to create actionable insights for our clients for almost a hundred years. Our corporate responsibility (CR) program was built on this legacy of using data to drive decision-making. Since 2010, our focus has grown from engaging employees through volunteer programs to monitoring the environmental, social and governance (ESG) issues that matter most to our stakeholders and to our company.Continue Reading
Nielsen is a place where employees can be themselves, make a difference and grow with us—even after they leave the company. And through the recently revitalized Nielsen Alumni Network, we’ve made strides to reconnect with former associates worldwide.Continue Reading
Peter Naylor, Hulu’s senior vice president of ad sales, recently expressed to Megan Clarken, president of product leadership at Nielsen, that independent third-party measurement is imperative in today’s evolving ecosystem.
Recently, Steve Hasker, global president and chief operating officer (COO), sat down to share his thoughts on the value of the Nielsen Global Responsibility Report, a first for the company.
Today, we announced the launch of Social Content Ratings, the most comprehensive measure of social TV activity across Facebook and Twitter.
The Nielsen Journal of Measurement will cover advances related to major topics with implications for measurement, such as big data, panels, surveys, analytics, neuroscience and new technology.Continue Reading
We’re excited to announce that Nielsen clients can now choose from viewability partners within Digital Ad Ratings to validate their in-view audience! Our viewability partners, DoubleVerify, Integral Ad Science and Moat, will help our clients create viewable, human, demographic ad measurement that best supports their digital ad campaign goals.Continue Reading
As the five-year anniversary of Nielsen Global Impact Day our annual day of service, has come and gone, Crystal Barnes, vice president of Corporate Social Responsibility at Nielsen, reflects on the year-round passion and dedication of our associates around the world who share a spirit of service and commitment to the well-being of our communities.
We are pleased to announce that Nielsen has been noted as one of the 2016 Best Places to Work by the Disability Equality Index® (DEI) for Disability Inclusion. We proudly scored a 90% for our disability inclusion policies and practices.Continue Reading