This year’s Nielsen Audio Client Conference was a defining moment for industry trade events everywhere. Not only did it bring programmers, marketers and brand managers together to focus on major issues facing the listening landscape, but it did so in a way that didn’t leave attendees asleep at their tables or struggling to find that lone kernel of insight.
How did it do that? By doing what Nielsen does best: Connect the dots. In addition to covering listening trends across the radio spectrum, the conference incorporated sessions that bridged the radio realm with listener consumption trends and Nielsen’s audience measurement capabilities.
During the first day of the conference, Matt O’Grady, Executive Vice President and Managing Director of Local Media at Nielsen, sat down with Erica Farber, President and CEO of the Radio Advertising Bureau, to get a sense of engagement at the event and talk about audience measurement and advertising.