Americans’ media habits are changing rapidly, presenting opportunities and challenges for our clients across the media industry. Nielsen is focused on responding and adapting quickly to each development. In fact, our No. 1 priority is Total Audience—and we are the only company capable of providing comparable measurement of content and ads across all screens.
But what exactly will Total Audience measure? And when will the industry see these metrics? Our executive vice president of global Watch product leadership, Megan Clarken, discusses Nielsen’s upcoming plans to tackle comparable metrics for TV and digital media.