Nielsen Views: Understanding the Consumer’s View of New Technology

Thomas Johnson, Director of Nielsen Media Analytics, discusses how our newest consumer survey, the Nielsen MediaTech Trender, helps uncover how consumers perceive emerging technology, new devices and services. Data from the survey is used to develop quarterly reports that provide insights into the sentiment of U.S. consumers, aged 13-and older, around new technology.

Continue Reading

It All Starts With Awareness: Nielsen Celebrates World Cleanup Day

In addition to helping brands understand how consumers are growing increasingly interested in all aspects of sustainability, Nielsen is committed to making a positive impact on the world we live in. And this year, on the heels of our fifth global Earth Week, Nielsen associates around the world came together to join the green movement and help address the challenge of waste by participating in World Cleanup Day.

Continue Reading

Nielsen Views: Capturing Connections with Audience Segments

Jessica Hogue, SVP Digital Solutions, discusses how the evolving digital market is using our premium audience segments to help advertisers tailor messages to find their intended audiences. By using our rich data sets data, marketers and media owners can now gain a more accurate measurement of ROI in the digital environment.

Continue Reading

Lessons in the Power of Data for Good and Pro Bono

This week is Pro Bono Week, an annual initiative that celebrates and encourages professionals who use their skills and expertise to support nonprofits and advance social change. Andrea Bertels, Director, Global Responsibility & Sustainability, Nielsen, explains how Nielsen Cares our global employee volunteer program, is integral to Nielsen’s business strategy.

Continue Reading