Nielsen SABLE Associates Drive Engagement During Black History Month

Members of Nielsen’s Sustaining Active Black Leadership and Empowerment (SABLE) employee resource group spent the month of February in the community, in our offices and with our clients celebrating Black History Month. A key focus for the group this year was using insights from our 2018 report on Black consumers—From Consumers to Creators: The Online Lives of Black Consumers—to demonstrate the growth opportunity these consumers present for our clients.

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Nielsen Examines the State of Meal Kits at the 2019 Annual Meat Conference

Meal kits represent one of the hottest trends in the fresh-focused consumer evolution. As Meagan Nelson, Associate Director, Nielsen Fresh Growth & Strategy, relayed to attendees at the 2019 Annual Meat Conference in Dallas, this fast-paced category continues to evolve in every aspect, from how and where meal kits are purchased to what’s included in the […]

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Nielsen’s Pro Bono Trash Blindness Survey is a Foray into Environmental Skill-Based Volunteering

We recently learned about an opportunity with the Let’s Do It Foundation, the team that initiated World Cleanup Day (WCD), to further the waste management cause. Using data—one of Nielsen’s strongest assets—we led a pro bono survey for the foundation to assess consumer perceptions about trash. Deemed a trash blindness survey, the objective was to learn how “blind” to trash global consumers are.

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Nielsen Canada Makes a Difference with Data for Good

Nielsen Canada recently delivered the fifth year of a Data for Good project that’s enabled Canadian nonprofit organizations to receive valuable new insights about potential donors and volunteers. Through a custom study that began in 2014, a representative sample of 2,000 Canadian residents responded to survey questions related to behaviors and attitudes about four kinds of charitable support: monetary donations, volunteering, in-kind donations, and event attendance.

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Marketing Measurement Takes Center Stage at AdExchanger Industry Preview 2019

In the U.S., the average person consumes over 82 hours of media a week via multitasking, a trend that will continue to grow in ways we never thought possible. In order to further grasp the opportunity in the current video landscape, particularly the growth of mobile video, marketers need to understand how people engage with video across screens rather than understanding segmented engagement with TV or digital.

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Nielsen Views: Understanding the Consumer’s View of New Technology

Thomas Johnson, Director of Nielsen Media Analytics, discusses how our newest consumer survey, the Nielsen MediaTech Trender, helps uncover how consumers perceive emerging technology, new devices and services. Data from the survey is used to develop quarterly reports that provide insights into the sentiment of U.S. consumers, aged 13-and older, around new technology.

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