The Big(ger) Picture: Tapping into Out-of-Home Viewing

Due to changes in viewing behavior, it’s important that marketers, advertisers and media buyers have dependable and comprehensive data that captures this valuable audience. On the heels of news that we’re now leveraging our PPM technology to measure out-of-home TV viewing, we asked Sara Erichson, EVP of Client Solutions and Audience Insights, about the significance of this new capability.

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