Nielsen Creates the World’s Largest Consumer Neuroscience Organization With Acquisition of Innerscope Research

Nielsen recently completed its acquisition of Innerscope Research and has renamed its Nielsen Neuro area Nielsen Consumer Neuroscience to reflect the total offering. The combined entity is now the largest consumer neuroscience organization in the world. Boston-based Innerscope has been a leader in integrating multiple consumer neuroscience tools, combining biometrics, neurometrics and psychometrics to deliver unprecedented […]

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Nielsen and Roku Move Advertising Measurement Closer to Covering Total Audience

On April 30, we announced that we’re teaming up with Roku, the popular streaming platform, to enable advertising measurement in the Roku platform via Nielsen Digital Ad Ratings. We will be collecting data for Roku’s 10 million devices, which include their media players and TVs. This collaboration is an industry-first for over-the-top (OTT) devices, as […]

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From Our CEO

I’m thrilled to inaugurate the Nielsen News Center with some thoughts on themes I’ve been discussing at various events lately. I believe these themes will define the next 30 years, both for us and for our clients: population shifts; the rise of the middle class; media and retail fragmentation; how advances in measurement will trim waste and drive a golden age of marketing; privacy and security in the age of big data—and why I’d like to be 32 again!

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Uncommon Sense:
The Case for Resonance

Advertisers spend an awful lot of time and money on reaching the right audience. Of course, once they have done that, they try to make their ads hit home with audiences as much as possible—but there’s clear room for improvement. Investing a little more heavily in determining how much ads resonate and working to improve campaigns accordingly have the potential to dramatically improve overall advertising effectiveness.

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Uncommon Sense:The Case for Resonance

Advertisers spend an awful lot of time and money on reaching the right audience. Of course, once they have done that, they try to make their ads hit home with audiences as much as possible—but there’s clear room for improvement. Investing a little more heavily in determining how much ads resonate and working to improve campaigns accordingly have the potential to dramatically improve overall advertising effectiveness.

Continue Reading