Nielsen Canada Makes a Difference with Data for Good

Nielsen Canada recently delivered the fifth year of a Data for Good project that’s enabled Canadian nonprofit organizations to receive valuable new insights about potential donors and volunteers. Through a custom study that began in 2014, a representative sample of 2,000 Canadian residents responded to survey questions related to behaviors and attitudes about four kinds of charitable support: monetary donations, volunteering, in-kind donations, and event attendance.

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Marketing Measurement Takes Center Stage at AdExchanger Industry Preview 2019

In the U.S., the average person consumes over 82 hours of media a week via multitasking, a trend that will continue to grow in ways we never thought possible. In order to further grasp the opportunity in the current video landscape, particularly the growth of mobile video, marketers need to understand how people engage with video across screens rather than understanding segmented engagement with TV or digital.

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Nielsen Views: Understanding the Consumer’s View of New Technology

Thomas Johnson, Director of Nielsen Media Analytics, discusses how our newest consumer survey, the Nielsen MediaTech Trender, helps uncover how consumers perceive emerging technology, new devices and services. Data from the survey is used to develop quarterly reports that provide insights into the sentiment of U.S. consumers, aged 13-and older, around new technology.

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It All Starts With Awareness: Nielsen Celebrates World Cleanup Day

In addition to helping brands understand how consumers are growing increasingly interested in all aspects of sustainability, Nielsen is committed to making a positive impact on the world we live in. And this year, on the heels of our fifth global Earth Week, Nielsen associates around the world came together to join the green movement and help address the challenge of waste by participating in World Cleanup Day.

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Nielsen Views: Capturing Connections with Audience Segments

Jessica Hogue, SVP Digital Solutions, discusses how the evolving digital market is using our premium audience segments to help advertisers tailor messages to find their intended audiences. By using our rich data sets data, marketers and media owners can now gain a more accurate measurement of ROI in the digital environment.

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