How Bravery and Teamwork Across Media Will Usher In a New Age of Advertising

Megan Clarken headshot

The media industry accounts for more than $100 billion in advertising dollars each year and has the power to shape our views in ways that last way beyond the initial experience. Megan Clarken, President, Watch, Nielsen, believes challenging cross-industry pivots into accountability and collaboration will be crucial for future success.

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Creating More Effective Communications in a Diverse Media Environment

We recently hosted our first Marketing Effectiveness Event in Brazil for more than 115 clients from fast-moving consumer goods (FMCG) and non-FMCG industries. The event was geared toward sharing perspectives about the current media landscape, assessing the performance of existing campaigns in the market and boosting campaign ROI.

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